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Apparel and accessories

Burberry creates video game, Internet art to push Summer Monogram collection

July 21, 2020

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game lets players dress their characters. Image credit: Burberry

 

By Dianna Dilworth

Burberry is promoting its new Summer Monogram collection with several new digital efforts from video games to collaborations with artists, reflecting an edgy way to connect with young audiences and offer a seaside feel.

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  1. Wearables, AI at forefront of 2025’s digital trends: IMG
  2. EssilorLuxottica, Prada Group renew licensing deal
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. BMW sets record with funds raised for education at playoff event
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. Magic, melody guide holiday campaign from Cartier
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