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Apparel and accessories

Burberry creates video game, Internet art to push Summer Monogram collection

July 21, 2020

Burberry's B Surf video game lets players dress their characters. Image credit: Burberry Burberry's B Surf video game lets players dress their characters. Image credit: Burberry

 

Burberry is promoting its new Summer Monogram collection with several new digital efforts from video games to collaborations with artists, reflecting an edgy way to connect with young audiences and offer a seaside feel.

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