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Multichannel

Burberry CEO: United company vision key to brand success

January 19, 2012

 

By Rachel Lamb

NEW YORK -- The brand image always comes first, and fostering that culture within a label should be done through trusting, honest relationships within the company to ensure everyone is working toward a single vision, according to the Burberry CEO at NRF’s 101st Annual Convention & Expo.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  5. Balmain enlists virtual faces as brand spokesmodels
  6. How can luxury brands tap into the back-to-school season?
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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