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Burberry steals a march on copycats with commerce-enabled men’s runway show

June 16, 2011

burberry-prespring-2012-185

 

By Rachel Lamb

British apparel and accessories designer Burberry is offering online male consumers a chance to buy straight from the runway following a live streaming of the brand’s Men's Prorsum Spring/Summer 2012 collection on Saturday, stealing a march on copycats.

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