Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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