Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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