Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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","iv":"2440131b795f2114272874bdba3b7646","s":"9543d70a443708ef"}
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