Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
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