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Multichannel

Bulgari pushes fragrance line via online, mobile games

November 2, 2010

The Bulgari Man Experience game for the iPhone

 

By Peter Finocchiaro

Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. Luxury brands losing ground with younger audiences: Bain
  4. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Kering slots new CEOs in at Saint Laurent, Balenciaga
  9. Trinity Investments acquires The Standard, London
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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