Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"0db5213fda49ca27302eabebc732e016","s":"eb905d09736989a4"}
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