Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"b175453c73d1775d6293f59b5d5dc9ac","s":"969cbeca4915c8cc"}
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