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Bulgari poses different elements to explore Aqua fragrance portfolio

February 18, 2014

 

By Jen King

Italian jeweler Bulgari is aiming to expand consumer knowledge with a promotion that explores its men’s fragrance range rather than its fine jewelry.

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  1. Leading with pedigree, Range Rover promotes plug-in SUV
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Dolce & Gabbana introduces advent calendar this season
  4. Versace signs NBA player Alexandre Sarr
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
  7. How luxury brands can win Gen Z and millennial shoppers
  8. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  9. Viceroy Hotels debuts narrative-driven brand identity
  10. Luxury haircare market to reach $31.5B in revenue by 2027: report
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