By Joe McCarthy
SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.
Panelists of the "Inside the Mind of a Social Influencer" session stressed that the key to harnessing a successful social influencer is understanding that a partnership rather than a one-sided recruitment is taking place. Indeed, social influencers often vet brands to a degree tantamount to how brands vet them.
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","iv":"3c7d00399418b2b8df45617cbbbad07e","s":"b4b8ba6186a76a8d"}
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