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Mobile

Brooks Brothers print campaign uses QR codes for click-to-buy interactions

September 27, 2010

 

By Rimma Kats

brooks-brothers-ad-1Brooks Brothers is using QR codes in its fall collection print ads that let consumers purchase the items they see right from the pages of Esquire magazine.

The company worked with ScanLife to place the tags in its print ads. The ads are featured in Esquire’s October issue.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Ginori 1735 enlists Jake Gyllenhaal for part two of global campaign
  7. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  8. Meta drops price on paid subscription tier in EU
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Gucci celebrates creativity, self-expression through immersive digital film fest
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