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Jewelry

Broadening definitions of love, commitment present growing opportunities for diamonds

November 4, 2019

Forevermark's "I Take You Until Forever" campaign. Image courtesy of Forevermark

 

Even though marriage and commitment customs are facing disruption, consumers are still turning to diamonds to commemorate their love, pointing to the potential for jewelry marketers to modernize their advertising efforts to appeal to a broader range of romantic experiences.

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