Jewelry
November 4, 2019
Forevermark's "I Take You Until Forever" campaign. Image courtesy of Forevermark
By Sarah Jones
Even though marriage and commitment customs are facing disruption, consumers are still turning to diamonds to commemorate their love, pointing to the potential for jewelry marketers to modernize their advertising efforts to appeal to a broader range of romantic experiences.
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","iv":"a914344f4dc05891c84d284dd1f8b8d1","s":"abdd92562cf85802"}
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