Luxury Daily
The authority in luxury news.
May 31, 2025
  1. Rémy Cointreau appoints new CEO
  2. UBS, Dior announce joint ‘House of Craft’ exhibit
  3. Rolex Testimonees take center stage at French Open
  4. Zegna, Art Basel ink multiyear partnership
  5. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  6. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  7. RH appoints new co-chief merchandising, creative officer
  8. Four Seasons Yachts previews Marina Day experiences
  9. Immersive tasting pop-up from Don Julio coming to NYC
  10. Balenciaga, Lamborghini rev up ready-to-wear collaboration
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Broadening definitions of love, commitment present growing opportunities for diamonds

November 4, 2019

Forevermark's "I Take You Until Forever" campaign. Image courtesy of Forevermark

 

By Sarah Jones

Even though marriage and commitment customs are facing disruption, consumers are still turning to diamonds to commemorate their love, pointing to the potential for jewelry marketers to modernize their advertising efforts to appeal to a broader range of romantic experiences.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Rémy Cointreau appoints new CEO
  2. UBS, Dior announce joint ‘House of Craft’ exhibit
  3. Rolex Testimonees take center stage at French Open
  4. Zegna, Art Basel ink multiyear partnership
  5. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  6. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  7. RH appoints new co-chief merchandising, creative officer
  8. Four Seasons Yachts previews Marina Day experiences
  9. Immersive tasting pop-up from Don Julio coming to NYC
  10. Balenciaga, Lamborghini rev up ready-to-wear collaboration
VIDEOS
More Videos

MORE IN Jewelry
Rolex Testimonees take center stage at French Open
Blancpain opens new US flagship
Vacheron Constantin opens flagship in Seoul
Longines celebrates century of Zulu Time design
Chopard honors horological excellence during Cannes Film Festival
Kering names inaugural sustainable jewelry design award finalists



RECENT ARTICLES
Genesis launches ‘And Just Like That…’ content series
Immersive tasting pop-up from Don Julio coming to NYC
UBS, Dior announce joint ‘House of Craft’ exhibit

Rolex Testimonees take center stage at French Open
Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos’ Cameron Kimball
Maserati revives racetrack driving experience