Jewelry
November 4, 2019
Forevermark's "I Take You Until Forever" campaign. Image courtesy of Forevermark
By Sarah Jones
Even though marriage and commitment customs are facing disruption, consumers are still turning to diamonds to commemorate their love, pointing to the potential for jewelry marketers to modernize their advertising efforts to appeal to a broader range of romantic experiences.
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","iv":"5b2a0ad9569beab4a89771a67571e258","s":"309d6314bf52c3a5"}
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