Multichannel
March 26, 2014
By Sarah Jones
A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.
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","iv":"d52bab0dfe9a4274c1717c0426272d45","s":"83e12459fdf6d106"}
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