Multichannel
March 26, 2014
By Sarah Jones
A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.
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","iv":"99cc9d30b2f1ec0807b1d3b28532faff","s":"cce154aa2ab4830b"}
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