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Travel and hospitality

British Airways focuses on the journey experience

April 10, 2017

Brittish Airways' Heahtrow Self Boarding

 

By Brielle Jaekel

British Airways is demonstrating its brand ethos of putting customers first with a new initiative that will make the experience of flying high-end, seamless and convenient.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Dior goes for gold with flashy J'adore campaign
  4. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Mercedes exec: Social media efforts should single out brand advocates
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Image-rich, Flash-based Web sites not SEO-friendly: expert
  9. Michael Kors walks with influencers in new campaign tier
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