Travel and hospitality
September 3, 2024
The initiative is now active in Los Angeles and New York. Image credit: British Airways
By Zach James
British Airways is expanding an ongoing campaign as it enters a new market.
{"ct":"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","iv":"2cfeae33ce1cdb99de92724ae5d843fb","s":"4200fbb132d77457"}
Share your thoughts. Click here