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In-store

Brioni adds digital touchpoint to ease custom tailoring

June 24, 2014

Video still from Brioni's "Su Misura" Video still from Brioni's "Su Misura"

 

By Sarah Jones

Italian fashion house Brioni has created a digital component to its made-to-measure tailoring to help consumers visualize a completed custom look.

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  1. Luxury Unfiltered: Porsche’s 911 Spirit 70 proves limited editions are essential
  2. Designing the sound of luxury: Amplifying emotional connections
  3. Ritz-Carlton Laguna Niguel helps consumers check off bucket list items
  4. Rue La La makes private sale shopping accessible on Android devices
  5. Bentley creates bespoke surfboard in latest collaboration
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Designer Phoebe Philo to guest edit next HTSI issue from Financial Times
  9. David Yurman opens flagship in Miami’s Design District
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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