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In-store

Brioni adds digital touchpoint to ease custom tailoring

June 24, 2014

Video still from Brioni's "Su Misura" Video still from Brioni's "Su Misura"

 

By Sarah Jones

Italian fashion house Brioni has created a digital component to its made-to-measure tailoring to help consumers visualize a completed custom look.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  4. Ferrari, Chivas Regal forge multiyear partnership
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