Retail
October 2, 2018
Burberry's Regent Street flagship blends physical and digital. Image credit: Burberry
By Sarah Jones
While the majority of luxury purchases still take place offline, millennials buy 58 percent of their high-end goods via digital channels, making ecommerce and in-store technology key to reaching the next generations of luxury consumers.
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b8\/2Y7bcu6OX9YgzFiKZIeZgrydpJBCBHiIbXFPZexESRG6myH5SsnpW\/It+nZOHbv8bNTKBY8\/6RwZoX3o\/4pdBdYvyc\/yn848p2MR3GfW\/jSjP4TC96r0Yr\/5Xvda7aJV7MDbqED4F3f7jyDMWhGDbWWxR4C9fGupJQ8bnib5jRNtA6x\/2v3WdYKeX2GfOykRhThZscZsFK8Pp8RoIfZZP9Df55gZf8jXzlRWUDfm5tm1dPh3HLiEk3y9SN8cvwc5umlgWgm59Mfv2fDqc8Yu9zRr1mQ\/c9P0FQ1nLUYQgcfvJ6UrXPfMWcfU83pxQoS+gH+rJ9WRuayVlt9GTR7S3enl7w+hyEukSaoew0tCQzHQxcWyhuVVuzszwcFDPKT8Xt9dsn6hx\/pHjYvqM+O8K1FAZtJP+mCRXKpM5+fiSwa8NjicGnoxZJcTsVIcodX039M5r1CLWc72odwaSqZAyoNLAlb8uZJgibS2Li1hgpkvwnEI4Pu96SSfS7vztlCg9DH0sbRuVhyL78s1MM8ziArgtdCTHohOrkEbDQdKOcRXANo7\/emJLgdoqV+YxLpVIx70uAljnx5N2BUS4qWWYsIB4usCP\/dc954j\/GyOH3lX3gInQmNav8x1YMxg9rX62UW2qnJf+iZIFgKxH4KlpbO6Pvr5QOq6lyz7TlFSEPVEN+MZDlNUHdUX\/zzXqHDLPMDXGnxL36VyetZ+4ZAnK6\/iliOPkUn7rVvpNIgyLW1krQrzz06BoWrNGA9xrxRWNWuuBODLbU6bgYDpWmveAWD6cOoF\/2503l0ZwZhVEDqpCayzHE7v04+vYfXt84T0pck6Ubir6Z4aIb7jHdCqH9b8Fn4axuGoW8IRadHwU3n\/b00RJeVbVUwSgAADh6ZKXYoPJyVhtRXCaPbNTbuif40\/fsKapML6Ai8mJJlZgUOMuDHkmtUWA1cXMf6A7R5A1Rib8UBQY+2Xv2NkaksfmQG8eH4kWyi3XRHO4Y8jez6HUvdrc+q0ONxZhYtrvhMDp7I\/aTrWnbI\/UoNpFFMAuJtcl+HtskvWa2RFu+aX\/d0Sbsz6veJPB1x2TTsE4EiwQCvGcFi4vS04BWZSKQztSMoXAD+\/60E4L2aikpuXXuqOE\/XoL0FUmUwNLAF18Y58sLpeQJdyfFk9d+WNMsoJxcU8TcnheTJV7+ZzcBqf5P6ueVnmyJ57qG2r22y77lgZ7qmCYMqIJEeYaVUVb2Yt8RQLN8U\/a6EFUFcC4ROB9GMl58LMUhMT6cR5WXJ4Oefn1nrYkKT+EApB54AHHvDloFRCn5LFi9A656hX1cD82qgSn\/TQt6LmRBsOs62PyWa2KRRFko5BbTGs58W2ZG\/\/TqB5tBLSzMAEW92OePd+raktnAESAeFO0Z9ieD\/dmI\/QuRmkEi+nDLA3AjrZqi1DX0TDwbNfl4oPqTiFvcFI4kc5NHOFII8Ro4N+kefGRcP2v8jS6IBIeMqInA8\/75JzjZi3F+Vh08sGP1Umo2QazJRkHTSJXLCOPkWlNGDGNjhNiWg78Jf1B6167CO5g2ohsr6mK\/+beTl7VFsMOMkhhXETv\/II\/APpX0cYkh1InaIfq\/N3zgTNP3PhhW3lBVRuUuuT6lI+CQMytIACPJLV0NeMWku3K8DbeL9p0qeA4nZiSNpk\/QVrHzO4NSosp513jftZpwaFH1BKmuCSkldeD\/cyC33aV2lT1ZV2Byu1COv7y2p6UnBetZTSyniCQoxQttmsFXfAhBZjTxfR5tFoDJpsUYLiti2yz4z2+8PVR40585VNpubLcqe4aaobLI84zHtYDDFgatPQFtSVIQU1d4sgg89weJkI9F7jy+vwYZwytOarRDnwEo6az2+78s+0mFb1hLslY+NUXcF9ipUbJxB0e6iRc2DqPi03BtZQuJ\/qbZIeXVAdBdj+i8FNOPRjHEJanAoYGS+10XOjSFQyy0y1wknsx5rFQwWPBdtzm7Cu0GOJFHMPkTFIPCOVkkEAb86oZ7HwnvlnZH+JHrh6GPaQG5dVrn2tdkob3l4I\/CDlpnaeTSB8R8x7fqSwT8ztt2Z7t2Ev9kHyarcLIIqrGA5iDTD2XKq5qempltRsknwuQH4RBeMJMHjma7HkWDUY5HYa4D5LRE2sKooxEYnX9+XaiLSyMboOcGQ3AmJu9bofaKibrPrdF6hYRLo4FVYg+DZaMSOD9kGwMUBonuqGnzCSYWNOUzR3LWNSWSEgygOTbhPjSy1XoVig\/WMCIP\/Fhs0ofOOZezQHVOqs0QxwJ0jgKMghRmD3xNeBC\/KGhuZcF9kcWTjKtuqu2MUxnplb8XN3EdRJ89vXVat9p5EcIv0LlkBUdxTocB5nzWh+37YvtNGLNtVsUPUIfWfRmCMj5w2G\/MZdWWeJGh9DY1Xmx1MZAxOAFa1Yd1n5APWIJCUwF7OpxKQyAllT\/aqMzvApkaBLJanX6Wk7HxmW+0ryx+xtim92eVVTag0eGeJiJJBytmy5AeXjvozk1WJCvmDUea65X2p0i9ly73BsZtUI3PSlRN580J6c0Js1T17NkTPjdxiniwgOjUO\/fooi5dyQy+GzmEBVSQhr\/RsYmqPX4cZr3QBeAYoYSKECmidhJmcZk+clUv01RHlGm4+uc62iNasv8j9AHbZCJSQIhdjThrOBd8xnZo4FhbjMeylxmPVwZyfy\/xyirXUsJXxBX0aJdYdO+byysdbBRINSX3vsOdaRY1tJmduIzK4Tyy5f8RhGd\/2H\/VaE0Z8mvOX47XrcUeU6G5XKA7IL7omwXUS7NJCCeoWFvwiBEyfINcCxk8TefuOg+2AKxtcPVeDI2cqXzSkDLT8Uvkw+5BPndCRNXdWWvfwKXtXvrrgOCqe616\/A45cBmdPWXsbjeyENK5TRD52XmmJ2MXpXQ47gnrYVsMKPkClxcTtshDqaWx+QJ6jaBF4cVhZlQ53294+4kOz3V6UObZ3GKDaLdGg5sH\/+zhM1m+4PaqvtxRWR3wjpTj4r\/B6RmBz0QTeyTknkRC7DKFrKelMWihfpE\/qtQRHFxqEZhPHhvfr6vO9UkzW893FfwAJX+UVUNsT6aARdQpme2wD3MsbxgzaoWnSn\/31yYfJ\/UbZZh0nwBxzRUcTD6FWjVRnr8ETKxpgOqVhl7U1krjrVt6UEcJ7n4o9zHqwF8YeDVKWX8z41s50iY1h1Shl56VYUCzXOWmMKB1QyvOv\/+iDfLikj51ISNxOGuFy8Vi9iIt6+wKFdvr3qbwrK9QC9ZYDJTKs8X6N6wZ6U\/ZIR4aBswjbX7geFBtX2deTCabiECVXCMsPBBVfgoj65apFrQLdsjX7oepIWjdNpo30dSQ8BnzPKx2aMvGVX1REU+vB2SWWCFxTf2NPmSoVDmeNYlXIn5At6c2rjrDo\/txniH7Czg9cSxuaKSkRBBYHGaUOn+DgrKXkwXGpokDEhfhft\/NdYmSY\/dZYDdB9r\/pnTN+hUworCt3jXC7Vi2HqHhXfKfEvXHu1isVoCFC0F7Cg5yNBvGhVjgO2D8eMQEDaAUjggATW\/I65aGNINJUSJgaSaPvFoaJDe4P+LXhBnuQHjtrtjAMZoJ00kBxn8IYJDdX6DhojMuZQWPzEYVSmeINaGOczOs\/zKK8JwuDK7iGzvQKnRp1k+cXgzWqvYgslkzr4xO\/Ck6OrTjMiRj+d1FRvgTgodslY8r8\/CppS4sR3nxWSTpOfPq0tpoKXppdd8tFsxSoMWdZBgCH8Kp\/ErdJAgZBVfFwPzMzQ+9u7yfUtLgELzEMaVXQrPETCS2VM4laJ9nOAaza4kigSFTa+mhcdcnt0YsZEQDub1Upr9MrE\/MZynf3wYSHgOD2ApkPQ\/DrQyU4RO7tDxoVQjQ2TKzqYf7zoAeq5mkQGqOnpAPXxNf+Y5L9aOvZFxfPkhDm9gueSFjYCAfXxwyLynfaqh5X5ayuTqWzKbowQsu1fChfFpwBHJogbJnNnOETra4rGeelTIRFXdKilB7He1zcjglGRUoJf63s4ngG0xIh86WCvDdY2g9Q8RBRUAEesjidd3XJe7Y18bLH3w0KtL\/h8vhz7rkl988ZyGqU5F9QR0NDMx1HpKAG49VsxFwRoLZ2l8OMS1zne\/4pd\/e5SKtDopXMGtddDzn3ovH2\/dAcNp4\/KQlMog1PodggMdnC3BqDWqwtYkzxcZh\/d4kzUI\/uZJeb1dkOHzHodk0cUX1zw9ud580avEEmiRD9iKFP8mCFM1KGk4Gm41VJNDDDnR98TJM0XOS7dd0IRNIfB3xvjn0lA167XtMaPTuf5\/edWn7jGkWyp9Gj\/86nfW4PLrp7Tk3zbCRetwClhQcl0tx605s9o4gLlHZ3j4ArDgUPteCRG2IpMXcKg9KdRg2gScy1\/iqsxM9ip1RR3AaOgwWnUHonT77WQ47HhJRFddNrtefUmtwW9vpCJI4VTDjA9k6ZxTpuDUDrkNYr1k9kAEiNUPMBOCi44rjVFd5C3175f+7u\/YsoOkUB\/p6oNQO9pIzUDtvm+1Rcs3+RrMVeJLDFhADUE3IRBUrAVoPJiFdXyF9+e3ukGAw51yJ09VqXgXME1oQLxhE1RQghhY4wXvNnzVOglb\/+zCafTcq5fdBfzH\/jw7Q65m+8QOsx7U8nvEt82\/33zPBB0LC94n58UdDUhkTIJx4vIa+6JOdyoJdSS8wMfOJEJsbV3SM3d+g7kF9upb2wvjcwh9Ij\/0XuOH7yN0QrI061ThESTnq8czbbC5px2ELZFZ7p6+lnau3Ik1HZSiBmNgViKatvPUkgwgK7fvTsoT2Utc1eN326dx+VUTNtgPW5+Rnov0SiN43R2\/PNBnVChpbt3So8DkVP+V6NZSAf2MaB0Xzu891EJm5OUUiSkK+QYNkqbHwi7cKIPXLBWJYE0wYXMAGwuOk3VdvAhGznSeXKzgpbZxJwyHQ8689IvT3kZ\/\/G2kbWnqgzcyGHsQipvgNcPjk5V\/PmXH3p1GoohnFEvGcPM8upTRzIXxOTOj3m1vDVqS6cZn4q1Qk5Kt\/taJZR\/ZMqIjA6y6KJumjN2wwcMAA+2Y8SyZEkbVXzAiuaOMoUWix\/3IXFhPPLKDxRyIX0x3sF6vR664cKIcqqNs8Hx6ja64IdSWaLqVbk2ztNqlWz4cte4XNaFqEyqTflw9\/f859p5oIrIEXbowXWnY4Mtuhg9ClwAreuTrW9LMLXPEdSv\/5sLBur434V+CHfqFr3\/pDGl90EfxNRMM1SQDy5JUKlogIfNrsyhfwjvapiwW0Q7ZYmV9ppW64lGexjab5XJefzuNKom+p38oGT4eGg++\/DTA772pq18y\/npGal7Um0eyalcVKjLDcYx+FUwmx\/AkblnFiz6zrUCXaXkkjSiMdNkD0FcksMm6EB1aZkLE6VLmZhgd5oOo+2ptYLctrdjkWLBHn\/FC4CUlp6nmLAJvq4ekfRT3gwK3iKrBQu22bxNr69rpmQ+idrpg\/OLNTKip4Mt4GP4k88UN5PKk8d+LblwuLhuQrYD60VQO6MqtrK0471p59OSyGtEwioJZER7GpWYSAGmHisBKh6iH70AL5J45wtNOK95JT7WusUYrjeC8IanG8vB62JMbfAJgrhgkVSBBRVa1H+4\/DnGQo+FvvJYGjSgCZbwozM28HBDNkm69rEWV2f6N7g+Pk1XlV2wAv+65YDexHasWcta6ruSekN5vvCob04b6NqTSVnGf6LERtwKw8JpOoDNCgtvLpcC\/0gAkIsKMctQ8\/urRFzeBApoweYzHFeNp5ajPrqy1dCnP7q1c1iDdwF0bXf67E\/2hssH5\/+vVpFT\/UvGwq+RuZyODEXw\/ypeySIVe9CFNOHoITMmpLzBOJHP0XZJ9CHahrNfcG\/V8USv\/SMGZ4keyxAYO5DPm4DTbXFDsQPcifAoohSMJkcKL8WTwF2aQa3gQPY9Yd78aFeQm7jmsPgc\/FJRiRZ84LzEW9u5Pg==","iv":"d400974685a7ae40eef047baab47c6ea","s":"d774c07b5fbe77c3"}
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