Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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IH4tWZcGvmNPAz1Wp3xzFfQWLedFRRGt67PXssctITzI5sgnYDTPmZA3oI4uKmkfOXMl2i2sStDgtyHTscv1kbwpX+EX00AxkrwU+t1OU1JbATadZBpObv7FqsjJU4ITc9QFVoCvPh2Ua3lUsoiAIYQHdeSrX\/lmnNTitOVE4cBea6IYYr5FFjSWK2Kdnf735nmGvVBBtVcnklHZ\/FhJQniNZx+sIwufTfA+EKFGou0rC+xo9NUlsHhzd0Fi\/PjaiN\/VuRnfg2bVRdN3I\/FzkOEhLGTHsOJ3pokE1KKrAPOy5WIaP3fz1u0E3aSnPCMmnxetLIygf0Fl\/JvS8BdF4W1iwkJQmG+69eC3kzsNKaprN0qpBXuxKBUMl146iEtUIG1guBPkCwPMJQl6v++VaDDQcgpEWA\/4HIqmPL2OO7b9y8F6TKpjseX2Bx+4Pt9CjbtvCv5P9iIqbjRY0wvZ+\/BOd2tZwW86egXDb8xVAZEGiAuY5yBqG+HJzfjS8ASyw71e7mtYn8DOnpKdAPIIsaj2ETXhc8qNIBPcCUH6Tu8SzStVfszrc9Jiklue8Y7yrCXRBwp9JIYI07ClDdRfHLcrOTczB6JmGpAFGvYTSzKIkgqtUC3yK56lSaWqDcl0tKWQn1mOdlrF28US0zytoqtlYqziCZthATEYlcPi3\/pcHXW0yYJ3D2M5VQ\/42nPZgDUfiRVN1PkvxZWUJOGZKKPwu8OD8CWVIAjhXA4zzI5Qh5OeZDXnOl+E+QkmrXIWuTYPbTfM6LkUqUiEQLrxdB\/zsM7EnpZdBrmpn\/O1TiLGjXsz\/yyf83GbRaPww\/oA2fSdtJwz7D+xjlfJ5fq6fd5KBhC9KgWaUBmEQI8JU+sAFF8sB4yWuuBVWYvvrxTVZgTYHXxd3Yw1lc8ksdxL1ohpYIDSc5W\/ynoSYJZR5lSGkqXb5uK84FggkNOFpeJOTZva3Bwbs7YyWCOGdiQauD0RWqXKEI4w20AwFV6bxU3rziz+cPX5YyndwvTj2darXgDxBjJss9G5e3rzkytJUn4kXF3bD2jxSKV0i6LMNG0SDjge+EAOiMF8087U8KBqe1tQKXQoWTXIfkSISvBMqfZJJ5M6fqNXHGUgxZzzQdlVt6UZPG3Nv7HakM9fnzmTp7uiT6qskmwYxxQkPg9sPcQ0w6C5bbP8kc\/qgWaeETDutZo2XEtE9VYoFwBsdrKxy4TMvrgQ+KDz5hJ1Vc6zE8Z2ODY83cVbCi7ThcBkEIdCeDhEvbseAoxVD\/KAjzXVyCduOj8FRx7MTw2mrNqZsew4JpZs2DLFD\/gcOZlQdUEmPSWYVbHjL4G7H2DPnd1acVM+PRguM2o8fEik+zwcXa5KfMk4Uz7HLBi\/k3b0WxzHpjcgkuOmr0O2ELubFRdfSpHkGCDyMyRufs2GHx3+877oW+T7cSylxe8YHmuBltGZU5mvLYDMACtZSMZok0Cv9MJUUQ6CoRLsF3CsHzR2SfBBehsAJLzWKOjJ9ZsFkApps1Vh9Uur7LmseD\/9uERFQuQCHtZ3ymHz\/ymUoFnLNepol+G6vaMDLTTQ3QCad3XIvgZ3Z6RzUmdO0hIAlQ+NUFq21lGw8+UPkCWTbKamhPUlWH51Viwa2rz0Dbangm0np3eF1AQKd2ptgbyLdhFFVreMvfq204uQCALaULzS+xheefzYEHbto3ItKSNfz9f6KkLVJ8DknXJ3KButPybxhvyI7i6soO0tx6uc2QjpUgNby\/i9k9n0Nc0aYxhk1qmiu++ZBEja2ZdSLf9VpjRPVlhmCE+wFpxzlBdvVR\/RmuZOtv4\/YdBSj5rrKRJ59\/f+QL1iEadxEQpYZyftdkw7T+EXvdDttGnH8mU9xzQ8Kxs20j01jZ\/2UMwakPZYvQKzaTC6xa2PnpUsKUuRA17zGSwL3J7BH5cgHxX287JBBCQqcVl29aGSjFBLARdI8yRyZjghs6JqtMEcr5xy8VBehqTRtPWhYLHETHUYOod+LihHi7QkhCrMPvNK9ZY1mQ90FtEJs1LhJ6aQx4Z9NJLS1nrWeAceCqRF05BvYq0I0cj\/1jIBjRpaQZBARzVlzxnAo+HbV9X0+yqotkdZuE2H0HnS7gF\/jJfib3TiwviFs8gLDFMmnQ1pX6j\/foiRy0BYjtq+xqEr5ZqxaNIgZn5VM6BvT5XVjfDGd1gwFCg+SZ3GV\/bGIjnX79FCw8xmfVOZ\/H3lHhFySrH1uP18gM3TrXoPAb1yvxH0ICtpQCYaWy8B\/UdgDjDFMYXsmBlpApy5+wkU6GkloOkcsciimahCk6JnSep2TLZQ\/YozIIzYbVCBpEivfsLEbANst9lk+yaM8tHBiqMhtjNxsDCS\/0IJ44kcB7jiM7WIT3n0glf6hyJfsoEQpIdFB4sfygQAKeLB9GgpIO0cpDyzd9b4EjR8lfgFywkeIoq0PjT0+POlxHfc1kXs2ldrqsPF3GSOLYR8P8aYbD7TKfguEVFu04UDCOHrl9gvm19kL1PPIjDvLF325n23\/SVcX0CTlQ8+Ob8pgvkTc4FRVt586rGb5XAoOINmYTwm6MqQ\/MbSS0fsudjkmtQmUcYkmdrx4hzZOaSMHN97XY9Ch1yJ+swLQ5mqgKr3QySK0fmnTB3GiJywIYHqTYiVtD98fsQN54fTzm3Fy8f4ddqmTguXy6ELK1W4Vyebfywy1RdKyFZMOYJwJjYN9W60Cz9jmblfOacKOsSp6ZEquxOmvUXJ7ioKi320Gd4TJ7ZnjgBG76HX+0JRMQkCIQY7iNm7Lh1V2yapeRoLHqrvUdvidt4tvpcgLBrG6AiY2II8V3ePw3+QzgZ+62cBJ8Kl+yZt4PkaTUypv4jvYa5rSlSFJdfkhqnh+0Gu+BlMe9AMj5gCZVauL85ji+ECGizbsmCHsDrhF4h43itwYgwpqo8hBJzMl8eg7D0Q83CMOUkz2lHkVmj+VSG0NxCIv64j39lVMouegq7oBjOuObu2NLX7SLqiyTPMTzN5DFOBwpX1yeTWuomS960DqoPK964fgA1g4fRGG1ckcF6YF7K7KCO\/VDXPaJOq7X7zNhbEZFHTvNz9YHZfZ8UGB87IWcisCfIkfARho3C0vt31IQweVUWSug4RP7rrkzQwQCBT3MsV9yvJ94y5nv5eT6eWVVbTh6zz3hwC94Upw37PF9XRfMnRRo\/TAZqDsdIaBLr5v5kvl2oPV8dNzfvyup18E+agPHJe22P2R1rt3kPQD9kB64ji2gt1i1XqXs4GdYSkMKMUJvfBA4c\/4w7HDm8JpPpADVw58mlw43pdgg6L0wkV+PLG2jyWbD8eFVC2y+YXRRiddwi4jeY8yjQC8wJ\/yCNkUPVNbsOIDws1qvOPBFva4ycmD9QXiTNRBLB3VopnrxdJ4qFK0e1ehgmTcQZjxZGp9\/rVl87sA3PNhuBCZJzufSI8LPhUPoxO\/3Y8DBA0m0ozbamJy8A2\/aI2\/fw0yt5GlGCm+isymTtsIJgcwnsmXOtAKp470nFMB4r\/ensSXMj5kMCQPD\/2D7j1P+JmxLyR8oPOHCLtkNwhduF7VT9EFdMuprliPRkS2B4CN\/jGi45\/9fSpgv5UsJKltSWlB\/TVzuf+gM2uUg9XF9MU2v9SPcZTeyX2FzM2ftK8eP7pOl3o8UdX4avbMHhSWOpd1s5rfFj51oIMuWaUZdMxUHyb63In\/skV6UEfH2PNJ\/Hrmdxrwkkx1Qw2\/ODJenuAgIIlAqMFXJAEeKkRJKHrNQGi6i3+uBS+twGJUQVRWJ5g4mfVwOrNcs6z7EI9QLwk8txe0I8czxksa5onT6WtqPocCdpm2KSx+ZVfGLrOYFUkc7MkPR9Iz6Ahv7DEhUDMhop8OQDOrLJEJ2YBJi8\/aSif4wwOt7uSTsEaWteEqjpTV5G4LY5xxppvhFyxeMygF\/6Fi2DpgnMnmLGTZTWZpYxv4xvC99RDZZZjBi9YW7i76So170mQlhwtzGTcGk1NAkD9BA6r2rnfpM868lxbvjyTBD6anu4iSRwrOOmUuOuqutA45Fk3sSOpE2DzmoRMnsB5diRgrVYG4iYi1RZPe\/01FQxXBmq37DT4\/5Azh01n3RqicAOnIVy+xD3U3nNdiepWZX\/0IsuUJ7twizMsGMnX6EiMbzGwQA\/FwJ4Q+YH507jk0HlBQxP6YPC+p6NkpnfmbM4wkb72+nRbD2XjdqrlmG7odKAG6wcoXDpDb49kfl2pAreD0m3okbCogJ9YgOc3BCPRlQxjsoaB6I9mYOoK0Bma8IZkXdslzCInFiChARWutRyV26IvjdtMPHlT\/s+UdeLzvk4UoNqAxoAE09VHeA6J3nByLtkXBkQwHNdeTVzGA3PjPKYja0Ajw7HVuP9bXHtmdCVAtLJ24MF3ls0+B6jrbSpMl2icVfGpMJEEFyBtZcF14z\/vLAGIPBZW3Uqbjc8Arb8u0JN03SD70N6QZ6DzktKCURo98E\/AdPUWe\/qRqme0+Ea1TsBfYUKWIkUW08RhCb51zKLU0WlO1JgVLDheRkvbFuhhJTDlZ5dZpXELWTzhxPfyWfTjeTLTBHelnvfG9Hl1lRGWZ6hAiWO7ArHy+ldQipklBUpXADhL2nteM6XenM07HVJmxa+ZTaGGuwdWBRMqGlZu9\/P114BfI4gAgNoi8TnS64wg5uLlHkRUG\/bHFuctPR+\/ftdAUzMLLudf3m9oYH7MVJ6C1bLjAiSgUJ+GvfCYOOwar8lBvsnkZrGRnK9YqmcaqNnC\/H7uWOnbNeXq5qdmfuE7PBW6rCMDbY0pWzfkael\/lDThxA4ZRf0IVVu4GEfKSuEXcIj4JZdtRLzjzXa74iL990eAp5HVZfR7Minn6faOAfpkCPyFE\/3RhkmBMMZ8SMuF5FNb0KO\/EVeAgCQs6oVAQAtTTI6LSxqBhEKJSp+Tf5Bo9tKH0SjYPlVk\/doLWspyhLv3j9trpffrpyj9WjYwHJxvnH6+Mlpg6tM3kNvZfcDLwjhZrZIceo+1r2fRz8lLWSnlkaLsVTCT0cyMidwxpvTeHXVac9hOWqOLTnC08l6C85n6Hu9pAcgqt19VN01eMHQsFBAGl33jlmXSmxZsjZm+6UBUBVGy7kmhzqG146xqNjNaXtWSOhGQpfzayDjebyXq06f4KLD6W5GFOWUpLOEGFnL+eWQZbD5M9ViSXui3KTMRmxYMhE1LbbqYrCq5BazExebkOFKkySveRlpT+gaTaxPacj8XTG0AbxNieF4MQkuCOcALLUhmqMcqJzN7SmP7zcgoZHZBRckxH36xd\/qrSVcxamT8M=","iv":"58dd95012ca896386565ffd091f45978","s":"7fdc2a0cbd1351b1"}
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