Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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