Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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