Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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