Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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