Research
November 2, 2015
Image from Net-A-Porter's The Edit
By Forrest Cardamenis
In a surprising finding, traditional department stores sometimes make more effective investments in online content and ecommerce than pure digital players, according to a new report from L2.
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","iv":"5606a2da8042135f18c2c4fa9d0b0e44","s":"c9d744e7a6f20586"}
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