Research
November 2, 2015
Image from Net-A-Porter's The Edit
By Forrest Cardamenis
In a surprising finding, traditional department stores sometimes make more effective investments in online content and ecommerce than pure digital players, according to a new report from L2.
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","iv":"755bdd34e62c944fb7e9f6814294b47c","s":"66f68cc1cbec0cc6"}
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