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Brian Atwood ignites brand desirability via VIP content

March 7, 2013

 

By Tricia Carr

Footwear label Brian Atwood is giving 50 consumers access to exclusive content on a section of its Web site called The Vault.

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  1. Global art sales down 12pc: UBS, Art Basel
  2. Vestiaire Collective releases first-ever Resale Buying Guide
  3. Mytheresa parent switches up senior leadership team
  4. Prada Group agrees to purchase Versace from Capri Holdings
  5. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
  6. Golf legend Gary Player joins VistaJet as brand ambassador
  7. SCAD presents first US exhibition dedicated to Jeanne Lanvin
  8. Heritage Auctions to host landmark Chanel sale this spring
  9. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  10. Rolex ambassadors pursue glory at 2025 Masters Tournament
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