Watches and jewelry
November 6, 2020
Antonio Carriero is chief digital and technology officer of Breitling. Image credit: Breitling
By Ellen Kelleher
Finding fresh ways to connect with customers online is a top priority for Breitling, as the independent Swiss watchmaker seeks new revenue streams in challenging times.
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