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Jewelry

Breitling’s #SquadOnAMission campaign takes off

June 5, 2018

The first #SquadOnAMission is the Breitling Jet Team. Image Credit: Breitling

 

By Sarah Ramirez

Swiss watchmaker Breitling is taking to the skies with its new ambassador-led marketing strategy through a campaign that puts a new spin on its relationship with aviation.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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