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Dec. 26, 2024
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Watches and jewelry

Breitling, in step with resale mood, launches online trade-in program for watches

November 7, 2019

Breitling has launched an online trade-in program in line with other industries such as automotive, electronics and fashion. Image credit: Breitling Breitling has launched an online trade-in program in line with other industries such as automotive, electronics and fashion. Image credit: Breitling

 

By Mickey Alam Khan

In a nod to the growing popularity of the resale market, watch owners can now trade in any luxury watch for a premium credit toward a new timepiece on Breitling.com in a deal made possible by pre-owned retail specialist Crown & Caliber.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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