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Dec. 24, 2024
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News briefs

Breguet, Four Seasons, Tamara Mellon, Neiman Marcus, Lalique and Mr Porter – Live news

October 23, 2017

Indie beauty brand Mahalo is a Neiman Marcus exclusive. Image credit: Neiman Marcus

 

By Staff reports

Luxury Daily's live news from Oct. 20:

Brands cannot fear leaving money on table to maintain demand, exclusivity
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Tiffany keeps it simple to attract interest in New York Times ad
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