Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"d583cf5aee3919b59ee2cdc6465c66d3","s":"7713e7a16f0130ad"}
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