Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"4088dc96a7c0c9be467924db2649d7db","s":"27f09568724e2ad1"}
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