Marketing
May 6, 2021
Gucci has been the most valuable Italian brand for three consecutive years. Image credit: Gucci
By Sarah Ramirez
Fashion house Gucci is Italy’s most valuable brand, while Fendi and Bottega Veneta are among those experiencing the fastest growth in value, according to BrandZ.
{"ct":"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","iv":"dc7acac51ef9d54f008f9431b7e3f1b0","s":"e923039a975b7e61"}
Share your thoughts. Click here