Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"210e40ad59941a2c5c0ef98e6672275a","s":"209b7b17a2231b54"}
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