Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"b88ccd4f2aa0dee23632de2661ca83a8","s":"2041e9ada59d5175"}
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