Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"f96fbfb3a4889585a8a3424af53a88e0","s":"f8ab3d101adf03ab"}
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