Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"820be1cb0aaef5bd5fbef99fb48bc475","s":"3f19e19e36e4152e"}
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