Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"8ad72633f27e73aee3793a8afdf7efca","s":"4e236db62c00f6b5"}
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