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Mobile

Brands without mobile strategies risk becoming obsolete: Forrester exec

June 26, 2013

 

By Erin Shea

NEW YORK – A Forrester executive at Forrester Research’s Forum for Customer Experience Professionals East 2013 said brands that do not use mobile strategies to transform the customer experience risk becoming obsolete.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Burberry overhauls strategy amid rocky interim results
  4. Neiman Marcus honors Leonard A. Lauder in New York City
  5. Bloomingdale’s gets ‘Wicked’ for festive campaign
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
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