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Dec. 27, 2024
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Marketing

Gucci, Celine lead media impact value for 520 Valentine’s Day

June 4, 2021

For 520, Valentino created a dedicated capsule collection, highlighting the Roman Stud collection. Image credit: Valentino

 

By Katie Tamola

Luxury brands are beginning to realize new opportunities arising from a lasting tradition with China's 520 Valentine’s Day celebration.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Saint Laurent Paris rebranding effort to settle over time
  10. Dior reinvigorates Miss Dior with latest floral romance
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