Marketing
June 4, 2021
For 520, Valentino created a dedicated capsule collection, highlighting the Roman Stud collection. Image credit: Valentino
By Katie Tamola
Luxury brands are beginning to realize new opportunities arising from a lasting tradition with China's 520 Valentine’s Day celebration.
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","iv":"9cb0d90c3d8a2c4889171422191a47a7","s":"b8cfd4abad2e2d4d"}
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