Marketing
November 2, 2020
Saks Fifth Avenue allowed customers to register to vote at its NY Flagship store. Image credit: Saks Fifth Avenue
By Nora Howe
As the United States braces for one of the most pivotal elections in its history, many labels and retailers have shifted their marketing messaging to political rhetoric.
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","iv":"c6c673039caf495cff99718879f692cc","s":"dda159910f39b306"}
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