Marketing
November 2, 2020
Saks Fifth Avenue allowed customers to register to vote at its NY Flagship store. Image credit: Saks Fifth Avenue
By Nora Howe
As the United States braces for one of the most pivotal elections in its history, many labels and retailers have shifted their marketing messaging to political rhetoric.
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","iv":"ff45487466f1542a5bf9d76c55acf61b","s":"b2d72850e8b58bbe"}
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