Marketing
November 2, 2020
Saks Fifth Avenue allowed customers to register to vote at its NY Flagship store. Image credit: Saks Fifth Avenue
By Nora Howe
As the United States braces for one of the most pivotal elections in its history, many labels and retailers have shifted their marketing messaging to political rhetoric.
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","iv":"46753c3d9650a513bd00220202ff9ceb","s":"1f7613bd4605c87f"}
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