Mobile
October 22, 2012
By Rimma Kats
There are a myriad of ways to leverage mobile, social and location. However, many marketers jump in without considering the importance of building an integrated and comprehensive campaign.
{"ct":"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","iv":"4adea0c2f8daab27aa2b29a76ede7680","s":"7357111449c260a9"}
Share your thoughts. Click here