Financial services
May 8, 2017
Lanvin fall/winter 2014 campaign; multigenerational marketing offers luxury brands an opportunity to expand their audience
By Sarah Jones
NEW YORK – Rather than needing to change their story to appeal to younger generations, luxury brands should find the parts of their unique narrative that will resonate with consumers today, according to the founder of family biography service Bind These Words.
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","iv":"34c7fbb1117bcbb63847f7d3bfbfcea2","s":"b71b45727f66403f"}
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