Financial services
May 8, 2017
Lanvin fall/winter 2014 campaign; multigenerational marketing offers luxury brands an opportunity to expand their audience
By Sarah Jones
NEW YORK – Rather than needing to change their story to appeal to younger generations, luxury brands should find the parts of their unique narrative that will resonate with consumers today, according to the founder of family biography service Bind These Words.
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","iv":"631f60d3c699d50c35cabe3cbc2ce95e","s":"117768f30e2481ad"}
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