NEW YORK – A Ritz-Carlton executive revealed that when the hotelier overhauled its Web site, the development team found that the task at hand took so long that the technology used could be outdated by time of launch.
During the session “Case Study Collective: The Re-Design and Re-Launch of RitzCarlton.com,” at Luxury Interactive on Oct. 17 the executive explained that the project for Ritz-Carlton took roughly a year to accomplish, with the design being created at the start, making the design at launch a year behind. However, this just means that brands need to build their platforms as a basis for a continually evolving machine.
{"ct":"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","iv":"e309414c891058d85d0bba49838ea3cd","s":"2eedfae0c33ece22"}