Multichannel
April 25, 2014
Consumers respond to brand-produced content
By Sarah Jones
LOST PINES, TX - Brands should work to create relevant content that goes beyond product to entertain and engage consumers, said an executive from Dentsu Aegis Network Thursday at the iProspect Client Summit.
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","iv":"1d150bfa5e5e62553beec434e85f1ed0","s":"9c3fa4538d7d2e70"}
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