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Print

Brands rely on repetition to spur gifting in W magazine’s November issue

November 26, 2014

W magazine's November 2014 cover W magazine's November 2014 cover

 

By Jen King

Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.

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  1. The new administration eased independent contractor rules. Can luxury brands cheer?
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  3. Mandarin Oriental restores Italian castle
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  6. Chanel continues support for women directors with upcoming Tribeca Festival talk
  7. Richemont closes fiscal year with 4pc sales increase
  8. Valentino Garavani drops Nellcôte handbag campaign
  9. Armani Beauty rolls out retail location in Philippines
  10. Air France reinvents beachfront pop-up at Cannes Film Festival
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