Luxury Daily
The authority in luxury news.
Nov. 21, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Brands need to look past email for successful summer promotions: expert

June 15, 2011

 

By Rachel Lamb

lanvin-email-185Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?

Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
Roche Bobois furnishes boutique resort in Turks and Caicos
EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph

Women now represent 13pc of global billionaire class: Altrata
Ambassador-led storytelling carries holiday campaign from Boucheron
Ginori 1735, St. Regis Hotels partner to scale branded cafe concept