Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
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","iv":"a485b639e67eb57b60064d201d972827","s":"73ce6abce568d1af"}