Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
{"ct":"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","iv":"5f8e2461fe915936ab553651f4378792","s":"058cc32c9f51ee10"}