Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"23f83e2bceb57e3f60960a1753a3e555","s":"a449ccd594c132fd"}
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