Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"2e187bb3b66a856101c42b4b875923cd","s":"85f106b4d308269c"}
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