Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"b29a19fb13e1e26982fa012b65aa8fa3","s":"a98b4e393ba23831"}
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