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Q&A

Brands must target digital strategies to local culture in Japan

March 2, 2015

Tokyo, Japan Tokyo, Japan

 

By Kay Sorin

L2’s recent report on the Japanese and South Korean luxury markets emphasizes the need for brands to use digital strategies and local platforms to appeal to consumers.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Pomellato reveals exclusive residency at Bergdorf Goodman
  6. Dolce & Gabbana, Skims release limited-edition collection
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