Marketing
October 14, 2021
Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate
By Nora Howe
As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.
{"ct":"g3PUdGF7Vt81DHSId0Yiv4L1qPIud6jUzW7SnXtu0iwnKOkWtIqX1G8vjTaymHuruV2zfAlOeWK8hHTkxIA0nQ5RXMfZc\/jfaTca+gq+m1N+kE77unXU2i6e2maEAhees0+S4wJpPhKpThsHmV6XPMsV1XPJuuhyWWuJcX8SFwB8gH2oPLf0obFMDYNd3Ikr0PZj3TorDlxRNgx6E9mcdJOVs7b4aeq75Hq2QIICRrd23XrTrSMyDEuwcR\/m\/RpTpNP8tLbbN44TchMfUiZkDR6JXUD+y+2lt0GNqho0cBeTNV0drfvpMRL\/2VzqHzpzRwI3p2T\/KjV3vWWTDL0felx9FCLdlPqqByec\/PETNlkBKEdyl+C6SUxxinTPiORz65p1CRIUP45cecuOXdwSM5dUp6MiwNwCTIkpp8JeHVMQIMO6q5zrszn7uMbuLWGvSWkcTJvA\/5TEBBaoZ7mBCOe45F0Hbs5yoXFfM3EyM7iug9LevzFpBbhoQG7YajGBoccVV9HmwOHC2Da9\/gVSAhT01WsxSW1qsAbnZj3\/D3k7GPeVqet\/msQYaXjNGNueopDs1ZtWyQKnNNwF7zEbtEA2ipUdFwLpabBUgSYozVP5\/8VRgWzcht6YFB+BIpWK+hygvaVRoC9nTlKcdEOum7gkgSKiCsloPm9E76sg6djNu52xKjDFsSC93k8\/6U4GhW4YvdqugAHZPM2iB7RsDUuYuTFwCqfYClPO+cSJLidmmjQHlbmzE45aK60VfWOlWioisGL3\/WiibunUcWWX2P+sqT5qfhQroES9CqMobFCacI1\/aHjzFQQVqoOa3DCoeSMKtrblJhAjFfRv7sytTBx3QMtwSlY\/HSQEA43V7ujeMeiRUvQGf\/KBh2uKg2QXcHqMvVJYpmgJyeD2ZIgSNDOW6EXUY+68ruDhsH3hofpbayDuAH3Fub4O8qtKbnWcxhWWSzgepyynXjjsT03RI\/HPfGSaDOpZ8gD6zc+SYGViKtzOZIR16iN8kzZN437fBwJnalgNTvnoFjCs\/H7bNzMm5V5O6S77lzLAAO\/fw9N+wQJ+h0TL2bhBW38R8Eh0vcfEsHj3XYvhd7e8kwfilI+2ijPHT6oVVfomMsqedi6QuQHKAG5Bh+996zzCb6pvCyJcWouHsfLil4RTnuVTLpZLrtuz\/xtjBE9OWSAUwjIh8t0ayIOL3wENiGOO7CfmBKsSjJVVcNo7v7GD194vtlE1G7teAibaxEaf7g6V1oA+9zkjbGMHOBUJ5Ydh1NBBT8JHVfguiGW\/FcOstb8HbIloDm2\/HatOgA\/cZPfNSZ4OUa\/VeZFKcs1rzpJZipuEwk94oN8+SJhmfGQ\/yGjTDbV9NTONjJ8Ko2+3bV6aQnC0GCdL4mpcXNivLmkpIStJqZgmxrj8fc2DpoESBtPzOemmt3wotPMsZLBU+4gwgEe7kLri5J1ceQuQ6WHJmOQNcqPHW3x0fQHMMo54WMiYp79B59zRGG0cWVzRKMwSyrD1Tsg4Pir7UBZEmbTQ4AumrEdn\/Rbry3We68LZGMwLAOymk2em0esAujknMDIUqDT0bpeGCd44Pl8A8JrTQX0tYTfBSc1s69iGsM4M8C7KBMbgqhFjJ22jPX\/MZ9AGLD7xQMz2qcckhm\/r5q+9eOThCYDYs87q6HIkxwgnNidPbB6Ak2SU1hcTUqwuYolgtIUG+0\/5oFTSrvTr9VbfC6qzn3EBS9mc3uWBtQgkZ5MFAL5mkOgyjCeqEmWJyNabzQtgNr+QN3jLJw7Fx9zd\/JOkkcnXE9CrXLde\/xNq0nKZOHbfryCgf\/KekcxeHNBmS0GyV6s5HMAHgHbgKvL5P1Przm+l64Bv7mMUJDeSzDtXOba75xaAf3QjOvP4FOtdzAHuPAVdM8Krt8C10lctVQETPliCbL\/gaCzZ29gQG5JKBDKRZyp9MPyzSdbobX+PjnGoLwi1OMCC6JdXqaUSVjOb3EXIDommIo\/eHc3wpPtfJXdPO4BLtc1plpGlS8ZLQXOuC2Oiru9MLuW5PQbUQZ4u8rb7algXpAojkhxSXBxLpIy4Jf1IY\/wsuM3pSFXCUS4lbN9ojv4jLotM87Ic0dVdADH2IsiDTK4sFW4VyDoi8Mv7KwBe0sW5aIBF9JdJG0XUAo5\/supXlcl3ZfEqGozVUdQCvTZ8iNoAiPmXBM8e66iV3nS6qnvpu5kRyBAHPoLLMPE3\/deFswS9Dg1O0JbWqNtCt5531L8kkBE9WTb08baV5kUGnJ+xDjw2nVp3T52\/KvzAJMhZ0DLchfi4V5Y7ZmaT6rBwTBI87+dUiHZxlbEeyoHRap8n0idRHaja+wis9ld2yN+Cebdmy\/L6iHneCTCLgx\/6HHVtOPFdHEkf4vtZMr30JNe+9zf0OsBNolAKGRaYSBUFRsJTBsjpuXMYGfPUY9mN0TAc9GZKtb+ZuKzfYE1Ffm4CiNbLRS+uDhBLoejacDjhBOuy6h3fH3MHmDJsEGrLBSl9qCMyLX2CKvLzhA7M+e4XnxkWImA14VuHG6Wl3BQ5a+FdWbOjgJ0Csq1s3XENEN3SCPVmxjYVRLV93wYdHHR3BBmwqAupDYxEqKQWSW5zN8d06yzKTG+LgLCTKNfZIQ\/uS\/ByiEHgzoaSUPBEkeBE\/KmU2orh0PiSm6qV5DCqBxWqus9WycC1VpnJFUWKavBhQDIYOM+C5mg\/cP\/FxXE8x1ZmCKZhXl0JAgvESpcOXmfbmOyT7AZD\/ZPimwoJEweM1kp8XRNGW8+v\/7pvv3vtmUpDmq3J3lh0PB2n\/pxGN35r\/t+G1j8qdnLkjomlMhwLr6hqyTIRi76B7kwHmjrb6jZnyxluAB4STfJZi6NaDkyvOk0Xqq22TeGjK8mUOJX\/U1XMF6f\/76qBAAwdg4se+rbUQ2fWZ0Wmg5FAfKSc6zvQ55aGJst+fIDZCbM0QTqG8wALdYb0t67nXXml\/eLDluHlPlQLxrqVnvEQpGepYHrQ2HiPZW1S7H8VJ9ZZ09lKVIF5DFeN9ZhmToqNkZL8q9Ufj\/Zn8s4HfOEqKEIKQb2TR6UvS56ol8MLhJUuRySTkJ7s5bBNA4+cwO5k1qyme+uz5hNN5xyU06AQB9FBri4DSItVPfLGf0LzsW9dRyV8mQNL2yVq+TO1Q4zXgryRO6qehbYKID60ZxThqJiv3VznQLHnx4MO5W2PFRmbYExyydAV09z2MhEBD6Bay1sE36IVyYDs6EDTZWX662fFeO9wMMdZViukZV1KlPlI+rDE1j8Pf8oIozVhDdh8rekWiYB3AmjGHH+SDi2goxoJUFrcig+gZbdoBQhusD7t+VQ1TfMofueUFF5KRJTsMnBY8tD9AeX9ehTk4\/RojYNLY\/kgemPfB+xY+rpfPAjaYMVnM+Ja9K6pZchbpkY72iH5kwuvubPJqFVP1SUTtFgHQUM3kQGv95y+5+nmeX2KD0W1YPtK0jwT1\/xECzXR8odpGPLoabfN7VtbK3ZvCHQ0CcLSol\/cGvAD9Q6jd6kMSwSVDrrtKK1CRMau9NEXwNxE5uxnF4v7RMl4tVwqQbk7lNK72jXIAMVjZLJJlHhZBwI4cTr13+cNjbQXn72SZBGJTD5WS3i\/lBa3+QDzyFedlgK6wKlzdJEsCY1nL23C2w5B0mgCcxm+RnIyb\/4iqUjfXMXNWq3y9V0XCuIFYGnZP+S+XJAX0XIxv8ovHlzPSjQ9VVrk0N+K++Bpv++vqv+rfZONi835rngMj2vETk84hZ0XjAUVto2UqfpTDIfOWKX56piOafKGHEzWR16Dh2Lx+Dlrx2k9utMt+XKkO4MqIJ+kamVH0t4Rqj5R0A1eQs6a1WB\/s0XXvhpwtMf\/zOcxBBeQJ2isWBHyVgFz1\/s2w362gr4tESYL\/fvKbmRsHMMx4rp5U2g4LjnT9CIBNKWkxFFWGt3uuT6EyHZCS64Ik3gP6e\/Uz3l+awP87xUgl6CfBsqsVm7qhVFC+4Nb\/fcO3nMk4++ggexIXjfZx\/mzuaJD96q5mUsUM4EV1X\/ZHnA67EKjgP\/utVCS7K8EBCWeYII3jnSnbrOekl4w7dePfszyKMqNe+m2z4rsq56QQB8M4jZInDlGkzJz3bFkGIm3SuIkIU4lcBEcXFDghoC1VoqinLw2L5pQTRibVh7YN5rsg5maEEQt+fY71b929F1oQ1vMb3GP85HOX9T8fr4uy2vNO+sflTkSgcU\/muZwSCmAb80GfiR4ik79y0FLiRil+tOonjRNHpqSDwZcddjDlqYGbsvo7OqqLIx8Wn0BkE5WiL+0StngUUmr9VqygNMCFeK8Csq1c2GggpIHHD4ZL0+3d8FDL\/1I\/+\/X3wMZAsswvaNydpbYfkMluoTqljuAwxuCxad9C+9GW7LIIk4FHoWpg+h006vpSjA1iiWfUT\/2XYQufooH\/MUJoOQt4OwntintRhIqMT2W4gQZZpM9Der8eh7LhDWQoGJy9yMh9s2ypsgptrfvnPwdr5T6y1VHXAseTS1YeiVDtycRkor4rikinTScNLS8rV4B8mm9FpClm77liw4KPq7WAhjsPkWOQvyDq80NpK+KHETJbAZpVEWDEOCnzsyhRSX\/4oW+HEEbglSZfbE\/fy2rU6x16RRmyX+Edn3TQL26UT0dOsdwYJcWvuKF1LLaVxdEQQbod6t5QDAvpFLzniKK8FbkEIU4pQABSk6bPkh8IUnOvUc0KnPnnA+ye2PFOPck37e40Ez3jdQ8DZaiGyyF7zgU\/HQgzsgOGLXGAYxMr8EJ6\/FGidHo5PnCRm62hg4g\/Qv9B7oaYat3ass\/FKdmasYXj5NnK0b7YC00+Hbfc5dA56rN2XxLmUsPRN9Mq8eFr19JSnFckFt4YS3o9wm6sERP5cOEpOp\/fNE+l5s6GTkikQQK33kQmhmtPjKUbj+XSxLwcPyLe911\/EM5xefLgpHUJxmidJStoDbd29p8oJ2qXI\/ogT3EoJG9rq1baHEyEFvdSv1AUxkceV9okeObC9L3XxOpB3OFuxOrO+MWFYf5pvXOI4Byy6l20N5aKoPLPLAe6VtkFwjdmmPqN5f0c1cofarpMyW9WACg4I8OBVFhJ\/SMbvPDVPdHz19Y4C1sTc0qbarre7YYxzV42NUD2qaOM4Kcg\/BE4Xm2tk6XBUuw0QWAO\/a8mGFIaq5jDXJxFC2fZZ7kOq4hyysxE9eUNvdbe1SdC7IxAHpgUNJAjcQPreaLJfYahgiC97oeYXtZyEtDvyphbomapNEYyqS6HUxbYMGIr5SAwisVC3L7duaLqZdg3S4pq+RARfxMluDq\/R292OmWbQDQ0h04HcInuQ1Oh3L8rUwPdi3Es9bZIGeFEN0cSazwgm2mbqb22MnXu\/mDaV\/BU+D+xzRd+eYYu1yWzf1JWmA81XzVvfpgFl3Ji8HDZ6jX6ZPtF45A3lK5OWXtyp1u5F+OJkboh3d3eOvkJZKCUClNHWPq6i2z2XWb3MW40rYMEsVXMGSy7pkl3ZAJ9pRmdPsoSL\/Vk\/RD2YbpUpdPyGqx1Bh8euaEzQnSA\/6p6kQty6Onk4lclkSrB3cxnqqlGqaB1xfsV0rIEAXRcrimjM3mj4OCLh7oco4tpARPl18anzGEpDFFBurGGJbfXTtJiCsPyP5lkyjOWlerHcB9yyMyNtWtIunruwbsbK5HHq5bWPSQm2vaXvBiYGW4zqs6\/RjXpetxuiwJDDqF4sC\/bAygPVlXicFYHfm6WzAyuD2qLGnMHLYN6B6z6KnJbJ9RCfKQTVu\/pzwABPpq5OcxrPeb32nbX8YdPEaMOTV+bAJL8atsFR0Wfq0Y9+DpD6DzGyb+bkg8IHWvZcHwLS2ohiPKrbyIK0ZoNWASOXNO5Nmc13ha7uxGEduHlT9q328QvbtFz21oRlHLYD9aDVxuFtX2mvUoHRMhxbzp5S1Zie1Ob\/QJarSPrd84yX9\/JjDjNtxh4QyhiM\/OhrUW7Wb7n0Ld99fVvRQogY9QO+bl4wVOVojnMmpDKa0+\/M4VFYnydB0wg0dKE9+lW10HBQ4ABnNSkPTE8fS+rnD5LV2SrE4djlhrhv1V\/QI4uNXxT4sQ3Vcpb4pxK7dMSIGLdR\/F9W5U7V5WsQu6pSEDu5bSm+P1MGjFAAMskr1hmTdsGbgmzMHSdqkWPx0egZmYE1l63AxJAv0l7sq+dGiNjTg5Uv8nBrtOWZ2BG6gHCR7SriIpdj4aPNyEVRk3Ae1BACIKWKnP8Udq5LU5Ugl8EN4qvJYoN7UT5oGQlCqxYgqKQ\/1Nda\/HdFmeeb7pG1rnJFgOQFjNyQLq1y+jG8w8AJ+IT5J53hxmByAJS+iIEjvwiR6wwAg6RyHKkRE+ohHGSQqL635FDYSj7BE216H1stn9iuR15ZCIvTo\/NVwPxPUcMTq0Zm4IO1eFnPYOZ7fY+cQgnu9XF3iR\/G8g6osoXklQqUIXAidmqiAOukZPLKsuvOFcYCfU5Y+b6pRa6FE\/9L7m+j1H9Sk2SK0wByjxyB2oFh3x2m63prSUsTDZTauNbemv7hxUataeYXvvBDzv1oWzA+Sqr5yfbFjKpk0UwT66tRmcRBRdJp5YoeK8sdXwFbJ5Ehlvp7B9DuZ8SzmUxdm0r1gf5AJSLrFa1i8\/BquRmHGpQnkk+CJq8DeI+DaP6Elj2SauwaTc4cXRm1Y+oR0WtrFRqwA1MSYaJ7DkJuSTRVLUXy+H\/RUVk5K6czg5tuUaqsww2NsMG+0RrH0GXdLSTMVA9P1tim7sfQXklyA1jeaFjC0qYH8HOtKAU3Xq9dL+BOjEa6MgKf+XG6t4VL9mwbChIJ161vocjNH1gu9evkMc9993NwOV+DX8a\/2PHdW+mqrAmzTH\/PxebxRqVkuet7Ze7E49CwcFnWFeTnVu5axSHPGWxj6E+ZZ1lBULqHwZZP53LPQWcQ06aunuYFPElvzh3HgDSW\/PjDjePwkRLIGSLaKAZz8Wt8G7hf053jPHAzzi1HnNo0ZUnOfO1\/dZ\/vKV59VZeET0n28CDlr9ABSJldF0M1uRFgvhGnNsJ4A4jX1DCycSmeFZIag1TB6xt\/LzpvCriMoJTe5FHMBRUa7BAO3t6AXr9Z2X3SqhEJhGoh3cLjAuu5TdKLG52VP+nIx1iGetKC4qUVbb\/fGt7Yo7rjv7UZ06yzVj+KVKzUltAj6kduHEivjID7neFmk+OPaehRk9F+yl\/Nj5KAQYXgNEmmmXndlgKu+0BsQHcdr8h5X9R8\/BjKladlEBiRTfQPrWPiEdIWHBSEgIGG6N4vCZGstoINk5iqexBFYmA70p\/HcR3YqKWdEygmtqZyUhOyLhYcYTeNKlTifgrAh9D1xPo3x145j3Clw\/5rCVLFQ6cWZpZ9Gt3cNaCkQv8SVuMI3CCNY3gC2hYvLx0muT4iW+IQBaj2vp0TIjmLMm4lfuWumD8jyJ939+wLPQRQBdi5\/f2QGz\/G5ls0HHUBSj5H1MUJRA505nXjQjcx\/fDyMld4Mk5EiYURFWQdUInZiV1SvP4AFFerA6k+85rEYFmcTnZjtbxhOCErq2ymGsF4jB3P9P1A0H11kJk0F8MOWVVhRHOr\/1ZGkRun6lOCEUF6\/UEaaMY8lye9oukjZG\/RqZGQo7ILFXtOt06Ffmvnvive5coOSduWi7IsdwZOFgVHA4h+mHbyPTt0uN2KvDFkzuz6IfGOvBH13Ey6KkOuD1u9yjIcgSQDVwdwpx3X8XFwyqxm8YRcU8CFAaCVP+CniVHW\/143lhiBT2qxTohDnpulTxwR2VWCvdIDqtml4u3ayBBJ5FMqt+IUw4ssSYh2mFFyMu3KkCAJMAMFBIm0YdF6Ul50RyXCfF\/Q9Jq3RNYN0rDFf7Mjx1Oz1sw3n6rMnMiSJkW2TMr1w57FmCAChnTYbUoBRgvvF7JO07Q7R0ySK9WdRAs86JhLFLHYYrIsKJCDJTkxZT3nILK8SHSKGKLLy8NnFLMz\/zQMWJPmeNI0atG9HjmmjPu5gH2GId5TNavO4AOniLrclY\/Vyb\/2ZANkT0UYMm0Cp0liT0YLBDIW6jK8QeqF4qTrVJYLpMQa1qoiml+O3dnx1rszhUqfvGUhwCcW3tH7C+NOOCAGs0rFCAo8PeIQyfVqptjkSgnSFk0hvRvsaiXPS2IQETOL7coj\/9u1ctY2a2fIEtnXL92YnCo5DJwUw7H\/vQmwynrKF2Sk1X3RLx8Kx\/41ox4vh41YGKLePRBm9rNbGInxMveTe8+bhn0W1QGqHXHkCXGGLdMQx\/IWpzxouG741BOt6rHBNVljlyo96UpNxtmPdwlwdFf9ZkZHy+VjaEMOW3twZtjDgOO5I4QBG\/TC0+jmegHhhTTPtunFdnG4H7lW12NHMtrH9E10G5RdREJNVb1e9jJOZCFhzbkw==","iv":"7f3f7849fe08c640f4742fddb38d0715","s":"002ea6dbc5f83c9a"}
Share your thoughts. Click here