Marketing
October 14, 2021
Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate
By Nora Howe
As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.
{"ct":"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","iv":"0e59bb44ca93a4f60c41fde33395a4f0","s":"ba37b6a7c1332711"}
Share your thoughts. Click here