Marketing
April 8, 2019
Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss
By Sarah Ramirez
NEW YORK – Marketing products and core values are not enough for modern brands to stand out, as consumers increasingly turn to labels that provide thoughtful experiences.
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T7xdv01hqIvTSi9ROc0Be9UtWr3Nn6D5u78EaQLQi+AWEikglEL0mJRP6wTulXy4lC0CkclMi97hijeZslKfrUk19ihfnK2XjxzKLd484n+o3TgXQi4STW1VpjGtsFvG7I1tntaf7PrgYeQ219ogQABy4F0eAPNzZuCWot3gnStCOUdVH5SasBiSCgWUe0QhFD2jOH+di0GfduhUAaDWNmW3ZXPW\/Pce9NANpxhB0bt\/CLI5PLaQ+Qo5zhf54VmyDD+Os8IRvCOwX\/UKGMQwrcSA0INp4MquA4r1Qp46qqHZgOVP74jE9ug8yrQR3IoO\/C5caMaeIT5vjIInn28qknVPjC0k78GI5YlbDGAD5R2PDU8mta+ix06JGe2tPgF\/adsjY5Bs1Sn5awzRfzValLkEctRHvmG6x2tymsMi+I2ZnVKxYRQpzqM0cnh9r5pZ6bNkfAfy3jcPa0Dnsyj2W+tPVnQb+SkitDAot9Fet3CyY1wQi1GOTMBDgG65kIfDtfjRTJnbFdi8hKOnlmI7EvEd1kRRRZ\/oBW4cEdG9iRNyKJSrGHqParfIdAcgZnW7YvO21OQDH\/G0IZ8W4imyveUf6BTIJYYzB\/MMqBIQy0H54EKE5P91BJ19MzDl\/F9l\/agRyWQ9wpb\/zMqEoMLDPhK4N0SiVvmoUs57vVOK0lyFOt+I2xAApsqRrE\/FKDxMShAcRPrdSpNVt8sNFXn6NG3GFSDTVSG1f\/7ppPRmaGaepBVJkYhidLsqfTwG2k8GPhjojLHZpbMRPUWTgn1Ugo9ZWW08rTzQyWln+27WCw4Alqpmyduqy6pFfhnVcdQMGzLTzVu0pehcbULyHtSsflLh+fAE2\/rU+Ht\/PoYC4oCTPH09Pp5yODWlfIX3uL2aaVx6\/duewF2q6x8+hFIt1DDueBAO3BhNhHFcnijU3jMCH9qPxT7ONH9hplgLqFTD8P7hFoLVkU+SUPd9i4wyT\/7Gf\/nr4qW+a7dSf11EzObGYcQB5tw8JtH8tM7Bicd58bZ6DUhlP3SFrQR91BmWWblPOoXs3ptKTU+1KaAl\/e2hF3Hp8SkxKCVj+L0rE4pcaysmnUqo42B99TRjOoHWf7iyLJkGQXjNrIYNYDZD77LT6y\/4nB4DAK3\/N95Xbk\/fb8es3bGpF18\/H11OyErZvavbvS9+pg\/iHg1yvmOwN6rkrtCCsO\/E726uLrYv9NkmN0zPs0dr0LJnwZ18zYrUS0NrtaYMBkD4xmg2IilOBRsWa\/FwDsZKauB7Ue5mv6shXocF0pLa798j9EVA1PDYAEs+zx2I1wj1fHvcJX78ymYRk2t3apErJamrkHjJVj04hICrryd926mxJH3byqyhgkIT3I4f5mrYVDimQlQt2r3C+zuZNHkr0cmtHzO9u9CYajQcCHtVNq3wc0lsxiWBlLvXRt7QGDzgB8ZqOIy3S7mSMWhnd21UIktx4+B8MrW1IQbvAn8VzmPgdpMbcjv83j8dn3NNSWxVKCu34hbu0Vk27VFZdUybVxpmOuULQJtU2bvCpgzBFsyMCcOpFAefYsYfbEqv1aNxABKKTodam8MMgdWByt76tbIAQQIBLflIuocewrzCAWdGXfEPnVmDy\/6sSpK0a35c511vmGPtorNnE7+kWCCt+hy2JcbPaiFy+ajAK8Le\/grA0aINEK28ueX8rfZ61uFANc\/6Pw\/sAxgP+sY6Sqs2kfFT7d7iA9LB27Ls1WamHhP+i6jKVNHO2jEOKG\/q\/MLGlVrJK++WX0PGUpNcw96PDD3Slb9h40M7OY26HwWuf5LM9jgEctUVhkH7n4ifmP6SUzPbdky6WMYXgtKE+IxWvQbrQxdkVEuk\/bgrz9VATNvIZrrwQrJtM7I+8wMcmYN\/ErD0VS84aUyVmqHbIJ+u0\/ThB7A1NxzvvkDiZTJI5\/raK1M3R99WypXJRAw3KF4ZHFkVZuUfzCThsVG\/4Ge7TW+tYVOH0zrHoRmmndSV93j11tnvJhBY4sGUIIC6qGn+iPH4bQmvhz8fzUSfSXL8JUoKpgrrAlJVWM\/y4Vv3YAJimqBhjAYkF+ZHdfETSDU+bP+nCAX4HRHXweFAzNGEKbWt+uuGwsoQGtxYtbdtbTaVqewmFuH+GPbVj9XzQCpG0wMje3+ZgEEvMb+Yuzv+4MwhfagToJN1pkE3q3pDnvcxoMAEuBOmXUtJrCdBTWZNfssh4m9JntAovmTiGTstUyLiLNLFzIShV1L6+79sN7A0nX2mTV6by+r\/XmTzGFdHDUJrtM9XihI2rghJ94VsYniG1P2rW+xE7Ux7IkAP0RVzqG6o58VyRgYEHxaD8WCtbQncUD4R9b1y5OIOLNpUAGjTBVh5YcrtDcJ4k5r8fb\/pszno4\/90O+uqgdIH7x5aseukY7xCJ2YU5EZDlRyKUH+m5Bxg\/NAqOhUg\/UJBfhe0\/t0+Rcc7usR9zaKzGyqlezmuYeN38LLVkwLfYLJWiBmtYZEaKQxv+NzzkDPstvk7PO1gCIPh0pCHIh\/uHBuunWibUSG7fLcdmpw5\/JjuZSFdVejmFpO+R7LV9+S+X6\/XTlAitd1rYrUWyZM79TJYUVRx218KdNEMgHK3xFnCZJYu\/5LXpKxjB6J61Hw0b8V+gxT69p\/mX\/ENU1RYni+Z7ZzGfdXiG8FfFtPZCtv+K6+HYYnU1ZqvvXdyosSr53Il5jUpo0PTSUczZjgAyAPvJtnXxo\/GHDvFof5aCxUmg+gXiaE3u9bq7uhYMUkwRraGKe8IOlovD8dU2lXn0V9zb+oSN4CypTsZtP8Ap0xUL4+DsosxpKWiertzZDsG0YmBHDHD6jO6\/SSYiIDXV9vcDyYeXkPQl7wSeiXWWrg05ILAGCY71eoOBqAJV5A+c9AaK7gSnve12o5drQrcGep+LqVXZicfhzezVn2j2dx7ZewpadHa1qMTG9Mk5BN8C1cIsIvkMzl1Ey8DaBoJ1USDE6MLhQB+twgMAbZW8KBLziUWuAG\/ZNoabTOgzotPFbTmvKBkd44X9XwytZal7lA69H2lLbC0C9vpXueXflD9Z\/+baSnIuMri8HjPegosSkUVxreGO+dTPoWXR9JJFEuT02YD1AaFMn2uELN7imbYswV64GJiYMY8jraWxdUw4Ty3poPqFjbuI7YnqfzE3wZPtIPvidYrv\/yxzMECkppwvtFySxJJ8yLQJ313JLbvLaQRVuT9IanVWresls7FS5MWp4d6693ZIdygOxQAKSmtwXQixtdnirropOQd4e+suI7GXjLSGQLRhZ7ESlrKCgaeTmLYFETyQY2sBZ3Fw6uqkD+z20IIa+ymKz4030AmPEt0CvB0m1VaC0wpwW4JYsDf6OHRYBVseItIA==","iv":"ad60e3fbca5629cbd9969080a26027a8","s":"7ae40910bf74d9af"}
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