Marketing
April 8, 2019
Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss
By Sarah Ramirez
NEW YORK – Marketing products and core values are not enough for modern brands to stand out, as consumers increasingly turn to labels that provide thoughtful experiences.
{"ct":"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","iv":"218aa2852c20bc73ca1c0b2cc84045a1","s":"dbac5badf62ef6ea"}
Share your thoughts. Click here