Marketing
April 8, 2019
Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss
By Sarah Ramirez
NEW YORK – Marketing products and core values are not enough for modern brands to stand out, as consumers increasingly turn to labels that provide thoughtful experiences.
{"ct":"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","iv":"1262838b15b19fef3126fcf645253b1d","s":"1344a7a4b4e2ed34"}
Share your thoughts. Click here