Marketing
April 15, 2019
Image credit: Luxury Connect Africa
By Sarah Ramirez
CAPE TOWN, South Africa – While Africa presents a valuable opportunity for luxury brands looking to tap into new markets, it cannot be viewed as a singular entity.
{"ct":"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","iv":"feaa120b55672ced15aae900ff0548b0","s":"e2e75b163518c148"}
Share your thoughts. Click here