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Dec. 26, 2024
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Marketing

Brands must continue to adapt CX to maintain customer relationships: KPMG

August 20, 2020

Sephora's Product Try On and Virtual Artist apps. Image credit: Sephora Sephora's Product Try On and Virtual Artist apps. Image credit: Sephora

 

By Luxury Daily News Service

Customer expectations have changed rapidly during the coronavirus pandemic, and brands and retailers have to respond accordingly and rethink their approach to customer engagement and experience.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. Dior shares holiday retail activations inspired by Cruise 2025
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. How can luxury brands tap into the back-to-school season?
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Balmain enlists virtual faces as brand spokesmodels
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