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Marketing

Brands must continue to adapt CX to maintain customer relationships: KPMG

August 20, 2020

Sephora's Product Try On and Virtual Artist apps. Image credit: Sephora Sephora's Product Try On and Virtual Artist apps. Image credit: Sephora

 

Customer expectations have changed rapidly during the coronavirus pandemic, and brands and retailers have to respond accordingly and rethink their approach to customer engagement and experience.

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