Marketing
April 4, 2019
Brands should reevaluate how they track consumer journeys. Image credit: IWC.
By Sarah Ramirez
NEW YORK – Despite brands continuing to invest billions in technology to improve the consumer journey, customers still have to navigate different experiences across channels, leading to frustration.
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NqVTgbbg6auC66AUKWPLFp3e5HQbmEIfY\/Tr81tENlFiuOiWZSYHkM9IE5IjorS\/iWjcSZSMPs440Lw1Pf7b3BkNu6aQ5SKTwDcXN+cecbeiBfqfbqkyOUIuG0kLA7ec4tkl7OqfdCsDFdLFegmlbfKZC9LkbCaft9qmv6Ntjr\/qKtHBat28zg2EhpH\/LTGA9+zdKsf5Uw0zdrfopgD5yojRGvJjeBlWs\/4uqdUU2iosxAeugmuxKzvDFZ\/GyDYiZpNq7\/WzVAck3GJmtbPmfLdFvCmYSfIGCYPhiBGjRHKbPk1tQI+HrddY5+pcZ99nfhZx+xPAyg7ONxe2RGnfNEEUC3HXX1BPKth6UPkRQIX48WPJIQiD237oPx37KX3EkfLdn5fS5EkAWnPPgG0P7C248PqriOaC9eOxNkvr91t1IAsJPyXHvElCgfOYlO9hjL0o95Ud9OvEk82EMFlj5BfX3PWeptlDBMQSB5U7xYJzgeR8zY294jplm5dsFR1L7CVHaeHtm8Dj9Le5ra0\/oP4v4Ke0\/M56Trfqc1pzuP0NaFSXxb\/7Yv5t4oTLg3G1J+0i7gaTPPtHSR+9ovxoC\/u8q7shwFxrjX12ZccLwf50sAj9aZYjoyBQWw6SYM9aQYRNPMoIxNGpXOzPt2e6XgAUx+ee6k5YQ4+KijCRCdA8x8cAD1CEIDvcX2bhsVhyFRM7fjAp\/eYZFrNP45aDjY\/aLWX26OU2BC6kHAyYD7vQqKqNITFBoApSyh+ETlUtANInWrGXxLWNhvkcZRq0zVBZjZkZJn7v5sh0gSW54tdaF0pNFAOQhyeMGclTEUL08jmgd91D7bMfcuhd2re4Rrh+0Al\/Ws\/5Qrw4x04yZZFYNfLqCpY5ztnRYQcUQxbQU5oYy+r7pDb4c51APGd6\/bLcNkAnpRkU79ubC\/oqvbrtbqm0tVxIn8brdi44LjYxdeXhKacTxzmS+oI49ehayE2\/ADAuMVA2ybAiv6eUS9YqxeyI0EVGqN0AE6\/X+z7EamTeW\/wL7h7SBeY4b8oJYJsfU8TmHDiSwhoPI+fWc9b7thCFw5l7cJK\/r3MadTiBFJLhOU1YogjstaTA7ygmsrVSdC0lOWQ7cGjtskH4\/pGKO2HCi9xk0rOHQDvAIzB0+9SUvnKWR4wP\/U\/ny2+g+qcw4fynKnwl77IXXRHveYf5g4dHteK0kJfwMD9Ew3u90REIhDYtK0hC1uWNj6Dmmkw8f0Z2hLeDe33dIBDavbhEY2KQdlZ2VXuGMM+hLo0YqdgWV07GjboKsOmMTuhHsmQzhV37WXImwdpnWO1JLSjhV5fe49UYFdmsnTzgo\/ozBzDs0W7JPGfooGL6CdmH6Q1tUuW3k\/c3R8IAruNpdCjwcZ7uJC9xDfYMo1IfBiMilIfisWIEhsFnxGozAYz3aVORmcaZPpSZioJ1\/JGcNwq8WxKcVUhWBdBesMB9Ul6aO1d86z40OWSHnVRlkeyeNtTaeEQUqvFADmJQz9qyLDcD1idOibAKw3ZUGIjhl3q0aOc1bQ+VdUIJKSWhyY+0P\/6bOHq8qUVgs+R1LH0iZ4PbWDmNV+FqdFjuwV7BnIATK\/k5lPXCuRf9po7iK0zo2wBHH1GCUcdpzMca868kxvqE0zUC5kiPuy5j9qWLBgmDHARGUr9ky37x7bSgii7zG5aZ6xEdVgVYX9DrnWKwos5f5aoWjbcIp8wdeSZTfvXF4M45LSf46vJBHfsCJfJYIq5sKXDqDKFLGvzSAcNzQi7135NgrJ8jNcFBjwz9pZoDGh9CJgRMWY7YfRqDINMv5A5IXNVf+WpYZoq8MWyDkMlvGJAyO9EXxvjVjhaKIuMlBA79Skm8PUamLrG7+PyYU201QxJQeXottnDdtLO6qVwSFs1qLTf2+Fl3OfUzup8+si1HSY1Q4aXctGrVxhblMuger8ThQhU1U8yt4mfHIPfNr8j8ZzJYpiZV76soA+SaQB6q1J2pE3DL38k+CpOHY9X4GDj2VftVmYF72fA4tXUoqLXUV1bUu6kwY14wA91AMj8ldJodoB8fTXMR9Dlprdf+qQ0iYu0phaCdm7r076e8q0Q53+c49OAtIbymD18QuSw+mhlIuBhgzoquiohiZ8XPImeHSOK0VH1dG2TgjoeRkzITxdkpYauluGXpHbF2IlKXymNmHzgjbMQvdp1dxnO17liI0I2orKN6fNugY1tyCnIl+luh9SXD+WDkWi39tiSwGIXzKzqJblKDyIB5pYts8mRaZrDh2kejkKrQwJTbxrDOKYw0Yt2DpGLkZoRrVr0B+C7FcKJA2eSBvEDeyxV2hyGTXymGKdKAsrw7V4pVTv+S0nve5FeKzJ0wVAniMKfF22JdX7KeaBRgilcktsXmHNDKcnXD97eYyaZ3BmfYSqIjRusyW9pBP0uuHI1o65VOZKvPqJ7onugKhQsPraLYizOn\/+ENJBOXHvTRz9Br6KMvt6RUNxpBgyORWHm067Cj\/pmDSHyHlOV5roy+NmBfdOMPqFEJaBr0mQmaTXKNSpLXZ3S1KL1rF3svbG2jTGGcuArG+OhQS9q2uLC09DZtmmMp2pcib++XaL4HrHkHBf+Ki1qtzGrNHtOVrzsk7nQiiswlky7vd0l3RQ8qhWp3WjzY6exumtYA1Fh+1TjUerguTz6M\/fPn1xJLIrc\/jbcgQgpnKOakfazbK2nJq6SOYZNyCya4vFMjqToLH2a7jrr0DJUzW7kt\/nAGAa8ybvZSvKjQcvfiKdQPhcApDd2k0AQxAYXNl3V5vI8R42sZaJy8WS9ePepFj5Q8PZa1t3vi5qIBdXipfXo7GnTQVITRg+9B4+gqCXHcgPLYDUIgaTHZbm80ZDq7owB+bdfdkQpEzbjVoU9Alnu2+3iOSrPl5nAckM6Cg7GDorAN2C4Go3zjzwFESeRcRidlRA+5nnY4hzljA7MUKK7KcGRwIrzTx0\/KHX6nPBLg3wQ\/CviABdOFyIeHkR\/jHNVSGo0HyetWwLf1MFRVOZqom15A2GmmDMdOsHeKnCpeQNZLj2\/3R+iSYkHOTlOqxjQdzcn8JGfRqW9lDCoe56w==","iv":"02cb324cbffc56637a0a3292de6cbfb8","s":"4efc2b8f76b80ac2"}
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