Marketing
April 4, 2019
Brands should reevaluate how they track consumer journeys. Image credit: IWC.
By Sarah Ramirez
NEW YORK – Despite brands continuing to invest billions in technology to improve the consumer journey, customers still have to navigate different experiences across channels, leading to frustration.
{"ct":"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","iv":"8af1441bc96e33633b4e2a82d88ee883","s":"a64c50507bf721ee"}
Share your thoughts. Click here