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Multichannel

Brands must accommodate drastic shifts in retail landscape

March 30, 2015

Mobile strategies can give brands an edge in a competitive market Mobile strategies can give brands an edge in a competitive market

 

By Kay Sorin

NEW YORK – Technology and the Internet have fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Meta drops price on paid subscription tier in EU
  6. MGallery Collection wins Grand Prize for luxury tourism
  7. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. The RealReal opens retail location in Houston
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