Retail
October 26, 2017
Brands across categories need to make better use of the unique properties of mobile. Image credit: L2
By Danny Parisi
While the vast majority of brands adapt desktop Web content for their mobile sites, only a small minority actually make use of unique mobile features such as application-linking or 360-degree product viewing.
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","iv":"068b7fd9a6ccee49663e94982957c5cc","s":"b38fccfc7b0e024a"}
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