Retail
October 26, 2017
Brands across categories need to make better use of the unique properties of mobile. Image credit: L2
By Danny Parisi
While the vast majority of brands adapt desktop Web content for their mobile sites, only a small minority actually make use of unique mobile features such as application-linking or 360-degree product viewing.
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","iv":"70ff179bc4b0055bd7e2e264baaf3423","s":"eeed49b0a2d202a6"}
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