Marketing
June 18, 2019
Neiman Marcus offered the best customer experience among multichannel retailers. Image credit: Neiman Marcus
By Sarah Ramirez
Brands across sectors are struggling to raise their standards for innovative customer experiences and enhance their offerings and services.
{"ct":"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","iv":"201ccabce19d6e80bbdd5d066448d99a","s":"e8bba9503b8c716e"}
Share your thoughts. Click here