Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"73b83fa53197aa3af031635115cf6450","s":"22474ae607b1c7c0"}
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