Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"d3cf2e7cbf572a3fa9da0e69a4675336","s":"8857c7b333f31bc4"}
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