Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
{"ct":"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","iv":"9ade48f2d20d7f04692ab327d79b4086","s":"facc8f28d9a51ca3"}
Share your thoughts. Click here