Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"8168100793bdcc54c7ea10f60e7ec7bd","s":"6557fddc8871bdd3"}
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