Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"c7fdcbaef17dca624bc5d002e280ab4e","s":"64e850e1aeb9e41c"}
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