Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Brands ‘could lose up to half of MIV’ if TikTok ban returns to US: Launchmetrics

February 18, 2025

Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash

 

In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.

To read the entire article, please subscribe or