Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"453f404ecfd1a032f33ebfcb325f3385","s":"5bfcd6544a4e5a37"}
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