Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"840c186be29e56cbe450b20e482c03d3","s":"1d90f2a932f5612a"}
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