Retail
October 20, 2017
Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee
By Danny Parisi
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.
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","iv":"6ac26ab3e6ee8b4e6596d048ec1fe78f","s":"280866ae66bdd585"}
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