Retail
October 20, 2017
Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee
By Danny Parisi
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.
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","iv":"7f050b2de751a1666888704f8f7f1c6c","s":"eeff7bfc4d3e9dc6"}
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