Retail
October 20, 2017
Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee
By Danny Parisi
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.
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","iv":"702c6fdd911ccd0061a267088d5ab6a9","s":"1457107e63a9a3de"}
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