Luxury Daily
The authority in luxury news.
Dec. 20, 2024
  1. Wearables, AI at forefront of 2025’s digital trends: IMG
  2. EssilorLuxottica, Prada Group renew licensing deal
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. BMW sets record with funds raised for education at playoff event
  10. Magic, melody guide holiday campaign from Cartier
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Software and technology

Brands cannot approach the metaverse like Web2

June 29, 2022

While the new wave of the internet will likely provide ample opportunity for brand engagement, companies must approach the new space with insight and agility. Image courtesy of Gucci

 

By Nora Howe

As brands and consumers interact more within digital spaces and spend more time online, the metaverse presents a critical opportunity for virtual engagement and profitability.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Wearables, AI at forefront of 2025’s digital trends: IMG
  2. EssilorLuxottica, Prada Group renew licensing deal
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. BMW sets record with funds raised for education at playoff event
  10. Magic, melody guide holiday campaign from Cartier
VIDEOS
More Videos

MORE IN Software and technology
Wearables, AI at forefront of 2025’s digital trends: IMG
Desirability, operational efficiency key to luxury brand growth: Accenture
Meta to build $10B AI data center in Louisiana
Louis Vuitton celebrates Discord anniversary
Meta drops price on paid subscription tier in EU
Poltrona Frau, Savio Firmino join Aura Blockchain Consortium



RECENT ARTICLES
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
BMW sets record with funds raised for education at playoff event
The RealReal opens retail location in Houston

Off the Cuff: A Q&A with Aston Martin’s Marek Reichman
Montblanc cuts ribbon on concept flagship boutique in Chengdu
Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant