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Nov. 19, 2024
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Software and technology

Brands cannot approach the metaverse like Web2

June 29, 2022

While the new wave of the internet will likely provide ample opportunity for brand engagement, companies must approach the new space with insight and agility. Image courtesy of Gucci

 

By Nora Howe

As brands and consumers interact more within digital spaces and spend more time online, the metaverse presents a critical opportunity for virtual engagement and profitability.

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  1. Dior welcomes first beauty boutique in North America
  2. Luxury brands losing ground with younger audiences: Bain
  3. Luxury hesitant to integrate AI into creative processes: Bain
  4. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  5. Bridging the generational divide in luxury fashion
  6. Off the Cuff: A Q&A with Pomellato's Nathalie Diamantis
  7. Kering launches Generation Award X Jewelry to support sustainable design
  8. How technology is elevating luxury shopping in the age of experience
  9. Moët Hennessy invests in alcohol-free sparkling wine company French Bloom
  10. Moncler strategy based on speed, creativity and flexibility
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