Software and technology
June 29, 2022
While the new wave of the internet will likely provide ample opportunity for brand engagement, companies must approach the new space with insight and agility. Image courtesy of Gucci
By Nora Howe
As brands and consumers interact more within digital spaces and spend more time online, the metaverse presents a critical opportunity for virtual engagement and profitability.
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UYtaCuhl+zLNO881K5y8MA0Bu8kSyn8nUdJ1x1X+CRNswOArSoS\/0XqfIt5NbqSOGKmDtmKMS74cqQXdnaSjrSVSGD6OiB68C3V\/iYDxH6SLkxTmN81gIettQwATo+2FnjCOx8ZzIqd\/UTfnU3EqhlHZ39y+IGM0Qw9Pv417B89KU7ddGbhkFBLZ60iand\/PiKVLz82niqoJZ07+LVSCmkbw00H24QlFfbQautydsHSoI6xFkts0rqRiMBSg5D\/1iomQDIXxFM+A89UjRQqkPqJAlJHKZOQ7z4P2efuXubA\/WMJga+SxBY7nGfliMrAICTd+BAbTn2KyNupc8MqYEw6QRb+\/AChTbIJrmUUrc2+aUJRYL4W9HF+1Pj+09ehGEzBo+tJgRq8hrbIL3nbHGNvWSSxIGw+bWn48w4IR7iZl\/1HEpO48JUMxGTw40bbAZBreadBY5TVfb1QhJAKHQgHdwC7mXoEmfXS\/wI3QmFh2db\/rS3rDz1JswOB2KXm4\/WvKS7nQXvMkY3uIwtI1ksbXmffDqTeYuAa120PFw6B1vLNv3poYcW4Jv5aXbNs9JNFJ2G9HzprAp27tvNabRJY15Fg7YI\/ofiCWwr0\/axlbty3tbt8T5V7aVVc5Cs7UVIqgOyE2ow4EZi9ofrice\/dYDRQ08Fbsxei8ZmDanXT6H1zA6SIw+57tqGEPLr\/S9r80lWKZ4SqOE2An8G71NX4sk\/oNxDjfhISq3uHCuTntzyqds5VfDkDZ05A5atWlL4D6Dv56l4UqTfWKmteo6g+Huv8yPlF\/ZVx\/r2XkGsThaeQrGGbUnpmLgXCVFkdv6wuIMZR3bC9U6XiKY\/pJSDofwuE6zzzYRaiccPoPYv9PdKSl4IZCCDVPAot0amWC1CgQZAWaUR5qLvU6qtCYly90B2aVRLQTgfzB6OvOJU+ghAWpSLruNcPL452gY2yZYFufoO\/Bcbi76Io0bhG93Ysw1iptU0evUo3rHDYEtWm43C3XQMilF9+eqXfVenzgiSUJVY2+MudzNvVIYYvjft+yqU049Ej3U5Q6kjxJLJ7u2mmPpw4xnNokOJnup+CxQUpxeqVNRsW9ABcLwUyfa\/Mgh1c7YASPch2K+h+p7cXg52JxkKSyOXQrrQsRyn8MfkJaakb646UvmpVL4RvYdVi7GMOm+Gt1KU+6\/NKNN95NAicyw0fT4m3FYIaNT0BLTWQS9IukDb8EbR8RXB9MRnhe0WGgJqQ4WqyPI4V43O0McbwybzQf0LkDA5l1l7yRw1W02aPUUQqmaayZv5H2\/xUIazSt\/07gzsbRnfR7tW5tWlqJasWn\/4XZ14T+iHlZ6\/qrquS4cVsP49aZ\/GoKJ\/4vhjWE3jERS8sWklE3BrHVKXlAQdg4bRwA9rDWS5me4XNX6H+zL1VyLr\/ir78\/uGg1+zAyvHtPg+HdvaDrWCeKPv17hME8qtcPCTBGpdZ793S22Uktv9QJsErFMUske160eAGvR\/LS1ycnBQfRcjDO1qwt06NXQoLKgqF3WMBwCk1CzDRe26HNTzdLksZL3M0vDzwmm9AQdx\/de36mv\/u9F7b8MTrwM39ka1KRlWtBs8r0SXSa4C06WBtG+5jC9FtuoAmJ79ZkM7KaDWGB7OsVcJWZ2B521ye8z9i9OOszgYUKcOqmFBhk2LXPv\/fGLfrpNW5sh7i3tJ9mEbtfSyJCmV1yOeEL919T+eThzqjKVER0sHrfrPgp2BgdUzqVrp4TZpEwBPCxfCxprTpjSeGLoF631DP0hEVvB8kXNuubnFVblxfb8h8RXXpb3WAINa7WMstF6TZLaszFAzLhClPiVa2cf6VpCn8RFsu3NsjHedmmsyjFBasPD7H+zwful8SHDukwgtHBl\/Ihi2pNOGCy0\/37o2iatNi8XN7gqWEzrp3CCOSOQyAp2\/wqbahwiKpceVOHXVh4JvsCeRSKfx\/A\/jgkHNvxf1rDtW0+Abd2RB0\/5sX7p00JErCEi8WaCwDE8IPv+AwgVD0u3q+HJQm8HSExj9U9wzUo6E1RNj6t+\/7Wrc5CICkqGdzEKCmWNYpXAuZqilbueNwWXzUDADVY4vgVz0K16yDJ8OHUOEiWapVAxUvP73ZLBhOs2E819boZlTepE8is\/W7bnzjxLccfKweSj93j+2gzqQQyHFyBndLnocqWhi4w0zHom4uikYn1rhhdzpONES0CxHC5Wbme01CGuTeK\/rkkCksP1TjWu88x+pidDgacfoG+zqHeKyIpS4NbEUVvFMFXvMPbgWlPN2Ffh0zeW0dMwdEcwxx2txwND+pzCCPddleebzu\/9H4xXUOg9zNPp3k9Pk9rgsvbUC9lkCwSFl+lMgbuuRTauqqnITgeT8fEjo3+Et8O328i5wxk+oO+D\/zI6xQJkTnKQKQ8PTM0Me\/T7ocnKFp\/3jzViwqYSGqeqSfIzF1W8YyIG80s1xTLf6Z\/8bXueIo7d\/SBGIl84M+iL+LhG2U93PLYk+ju6JgtEsGDT+pG6tJW8M9rAKMoC5quFIQTIRJ51ch8ttsyCUNd4EcRsxlzolENUZoeXiWGjcWzflW1L7cYKyawVJkPqjaY0SLwM5ppNFmhRluEtssixKwg0+eQUXKUeGZHVfiYWlDwSqGF+ahbwHJGVTS1hJzbUC2lMQs2sv4lgjWzT\/9OPfWwxa\/IrMellJU0FgGXWRflXtBLgWBaenBXAI9RR4sj13nUoNDHgJn9TpsZPfexVMwHGOwH2ApmRYKy3xVzy9UVAi0tUuPTfF9tlBJBGAyOVYffdg5jy6FYEKu4A9cl9GgkoPzDdbFLZHcB4Vf\/jd2RsGj5lePsFkx4ONj\/rih\/eGImMoZzjqttXeeF7HaRo9cFckCxyWAJcEnzek1WVcPTEyvaco+sM+JBZ7QBdO0X2oj75oEl13z5H66tJ+Q\/2s4xokBP+JzZSiB1dOWfh57WBRr\/h6IIpqCSfiyhkMIEFkPE8Ucf8j8cAkrS\/EU4mPESI1f5aU9gTO6HfOAnoBQpx87HeuZiE6+wH9KSC4J8eN98NevlOQWNQNxG+u2XW0LP\/f07eoFx6DUSNs7PDK2DLjMMrV27fkwFNe8IulpA7XKA5umX69UR8iqKe1Rs7OIdBzC8KXejspCNWCbeWesHHSgEw\/bty49dHWxKictUf28m\/KbIthkcJO6UGLsKktq6hpOjep+22491ht2txaNOVRE0VBJCOO7S1yiURME+B3vzyp3EtIssF7HAdxzqgFDAMTvEmX4L62QJkDUUD7Z2sfJNtpqwCh44n4b9t1+GZVG3tOtrzpYl04yREhwBjC903DgpWtdzYWxiTJxBO6ahJNrxfvvf5L0KfqC+CE+GkqTYQGLHPdbHoZWMqqc3DPLIz1ELaFGUR88AzjDd7uJeamzwF5F7XthOkZRkkXrHegj8\/1ntPAWZOrE+7cFw7CIco\/8okjbno7YtG2FqnL2IYiocwdkxKzu38H3JBulYo17GETPouaQjQk1lPjeq07SsLwg7rmhl2sTVm9yhvfuDEF7y94qByONn2sFEaVVVj\/mG2owAvyTqBCeGGkQZcW61C+lheB83+ECK6m5skhJOlcD\/nUf1dGoThR97xmoY\/nKG486LR5rgsV5NOeupT9dKIrnTlzaNcQsYvCRWvt7+PH55LYF0gaqbQ19dl0LqLDY6gP6jIX39+p484Yo3EA+s0gqS7NzvkqRnl+PBOKBUkmoMIwXpwF69l8FAyGxRutwHsfAsKMncHeugFBzk+Pfk8rflmv5f+QGtexkCyIBV3aac5QVl07ZCn0EdrNkc0dZmwWwnbIBvrMOJpVSirGzGOKeKPzPQri4Vt9NrvQRLydMDPdSphi8mD1IiTVQ\/Mv5CES2LWDFBXn6I88IuwvL2nRrBDoksxCBUGuPur4BSrNyQNREJQpGHxXWQu60v0zfUUfbils7w5ih2qZ7sG4FCepelT29vSKbUJf4SoKOp5UCnWmkkmsx\/+hIMo8CgDv90oXT1C3FOhgh\/hBMOCFMGPCGJ9rDFWNMk33oL\/37PVfq5vWJp\/GqCzat\/1y0bmWK+y78tIH8lOK6Rlz5IljOavq+kbqfxBW9N\/\/5jsIhUyYAp01iPAiGKl1LlmwoQ7ugh3msYx8LoE0x00N4Xq1dUSI70sXZuZFSNFSCZ3xcS7SGlVZeakhpAkdtCDMDlSY3HS7lwjLqRXEqMOOOfvEstweijVqfp\/XTZ4crCeWebeDy9R\/1zYCjK5LDtClxHYudWssHv2+RlJxDPM\/L8KmqShfymnc\/r+IlDSkSgGeyK9cFuGnnq3JaiN1MgBlMJCjmm\/IFLP7hyUEsnvTuRp91D\/ZZbDj01fgD7a16V+UnWNIg9ReMP53UffAfY7qzC3XsoI1XXUXgLveqHI2\/lc\/UxsILSMAHc5NfSIpchesBEbcC6rU2LhtKnzHfWHJdFYIowpoQXLDpBnpOZLHaYvnkYxiaUJF1GniHhJvqtwV3e3+M6+sdJgcABl\/GowpfkFKdJ05nO\/ckaIre3zHrYPnMO9+uUiZySN8+Fi\/5uL6+j0z47anx7wzrUOuAsw6VOQUZZUZLDkpTgo4qy4NdPhdpe0clvKOXkYOTCB2CFAtLG6NvSwNCx7zrUFYIb2+HRLgBBTWsOyRoZFWi\/ua9revFJHWeYs5PfwtJ5wET+1d04rD+sLEipVMFd50Xfw+qEOcUEo4ub9\/feYRmopzqALuOgvpyX3cdzUObcx83C+lC9jHFuJU3cZr0mkcA2CquhIEQfyfJKpLlwVDaFDCtQPt1LQmCPg1D7wPkIZhk0E5auef9+2TBu4BP5Rb9fzYKztfLfYkMw3RIfqoUY0qSjHZYbuSnm4xs\/lLj9PfAP+fdkejk8GbZy+FE91O6MOVPROPEMp2R9ZF4R1nM1LHAraqwgh0mm9w8dMf7W+2fTtBvNsVKGBrHelSYdtYZMH+eEKRKqQOi6c\/S2jNbN12fp8K7LZ\/QnR4U1RrXylfer24FOuaaJ8E7rp+WYPh5nC\/qrV4RriTHklEtaZ0YOtmLyUz8ARQLGWUquIZ9mKqIKthrRKTO5XI1e\/4gb5JvOJHkgCWaBDorSYWmfmrG6FngyCyl\/J7WhF5Q54YbwYg2rHoB6B+\/P0w57\/7R1lf8hGHGJ\/nOb7+985sBXCtPxGMID47xtR2qSh1fewcBlw6HqIJfsTwT3kGf7F2cbWHSEdVu65bw3w0jDSriIOOkpsOoSWTULsDwJUf18UWhibQ0VQjZeG9nYrYV9EW7Ov3ZPr0YR0miiAJ+aOokQn7tSVC1R2sQa0V1EaUYDdPafOu7+b0McsT3EVp8UlO9cygmdJ3JzGHATVVZh2h7WbulmepN4POXdHeETutHFOWDnHxiA5jqG1Jo+s5ibkVTjCcqwSW\/\/8ccC3NYQQuktx6lW6U9LrtHmZV0PEgIR4dbtVigm3+L0JFGeahSWwt7SFUw8SZsNJC7\/B+L\/weuUGReiX2o9cCoC47lyWX\/MxT\/XA+DXq7\/gqndIiXGHDueyrB5f8H8ax+C2iOwYqAjY9EME+LQHg0+1vS6QIIa2cWlSTebOImaUaDTBlIuNxVV8m8e0Sqy+Tiv3ifCe4LYdUIwqlQoPBTt8lIFOzasWCYLIQFQo\/QgUphBSTuyWiiKZ4aYXCBfTiROtymeHmp+NYJSFIN1AAwepsshDNZfIP+wo14yhFYDHuWLQjBkYNRSUz\/1GxExIHpp1MKGLc2hZIUdL5xfn2zxSMY366wamHfjJCJzKInfA7j\/vvL0ZUSDrTBtSpGZ7vgA6gE517eUY79\/A6NEI3o3wNHy+K+E4Jti6zzLfAthqL3rrEyHCxraLse0Vqc23NeXZrl1+ZinUv0wXGZaxsBRzNNL2SzkpIe1IcTaK8h5SKnTnPNZQM77LoQ4PL6DvRneequQR2iqpQnFUqQLRdRrtLqOM46blYSq\/n78yWyW34BU6RNZNT+7KwDFN4HEqEtbXKhCWBJ6\/T\/JcZeT5zzcisk\/eTKnL20vXZNktahxggA1OBW5CESBuUv+tl6QuP6+Iex827BytH34BMgwSdW7vESybICkgznHXdap\/t3r6pf+jZg+yasNEgCrM0SrkuwxYnESmdzgiDlwH8J6tW+gMaqoE0PncTCcdOoUAXDjfojNKIcL5nuIk1pP2de2ruoJtykThpQ2gvZv0nQB4bX+aKv03oiTo16LPYlG6qzFEiYzueeOUlZMPE5vZvdn\/fTTlzLMzbvQmGe77qYE4qs5VTljKrrAds0QNUrs6ecOtvAMsWopkdoy8jZxvyDHWnnRXTllyZa5iBS8hZ\/zDKA32rkWfxKMvovDbc50kd9X78EC2+oUHt9EwK+7KvFjHCknJmSJi16Pwv9EgPlRwzxep3b547nyoXgUn47l5Yffpbiixgtj7pu87W3OucTpz1l9d2Zs\/GxHW3a71\/5Vujr4A5xKPPucC7tDX85028+wWW165EFPD6nIIjFtxAvd+rOAYeCw5GwutZe0yj3GIRB1MZjGAhUnndrLNGc9r+d1YpWcSJqtxXi9EXdcbaHVRp4O+qPXruoSuCoC1LvZW\/JIc6\/89WYdgn9nMb6FEfQkdNohJCDo0bHrrd17SVb\/SPj1ku\/CBIVsthkNG8rBYOt4ruQtRbac\/buVyA7HBocNdHn6gXi\/5zmklzwrWMMqMDhQwy\/EVspE1UgzMrlNEMzydRef4e\/pfaOzAPt\/R4mlP8wKSYQ1qV7xyxzzr3yQlY2KU6fhm0R9KudwfqDdS2ZlHofefgv1g9Eae38BfGnteL2tYbx5T83kpUxQblsK\/9CcPcha2PptlY2SPILSxzygRri5JkdmbU8dGG5of7adANSaTGyk9GEtSf\/rvmrXvTPrQv4cQWFurBeC3GmjQR3XEkB\/GXokW0cZ1xuMGWk5HqxGaT9wksvtdGuwx9X+mZW4X565++dyFoQ5DQCJE\/Ba455LYkjjgOepG8mz6muyppQ\/t6g80o4UbX5yKboOeD0BnVRAVEENMFu9+phnkvTJ+ZsfeWuJxvYJHvtLQwXv+uJfgAxj9p9WIwezhe4casVOt6+lm4HBYH+Y360uNbTDP9EOE2Jf5BHps0OMeNiuYs4ug\/ZZZ0gGJCudD++5PKNYirzZNavY6g26AsYAGXgTuBLUSLLKdDhGra6NPOiIa4d25rFmIUPBzxT8aDX5ge0yi+oC7h8KSWxOzUKc9w+Q1XPBjL\/JK349WYrAphFQ0JBoENJCt++eoC4be9DLsLGzPskqLM+SxIMMr7B\/GZfUjKT4zmf5QvbyrJQwnhQdP\/G\/TTVaWf5jPau5LSV0IDTKB\/Z58W6kLa7ev+430ynpgnsbaErGQmo8uu2LOuPSbkU0\/S3bXJB1nGCQ7KivS806EzqMa6N3WCZQdbVEcyJFAFNG7RhwiFPOBfjx3QfF1vhclp7epkO3lv+dWUCcKTYc9F1nL4lW9tdAjQcPpVUHEdAVDGfrQRn06Zu\/ep5o8WbMa3AuOrhxn\/XZdqm1eriADI0gyJHWNRrqwudestE9xqUxjGdknPobFR72Jl+enn+RVNskKeXAMf94OvhG2osvy4o2\/ET5X8TH\/Dg5nP5AcJIuSB7vgP6Xe2wKeVyRYGC8UyyA9\/OhVTo7vD1w5YnZta+7LNmzzaknX1tuTWGL8wByhVJkWzghAx2MlLupdUsyeVqg07KraNsTcpTxm\/mcN6U0KO5mvkylL4kAkfEwN0qSsPYOTGeoqz0mqNi2Ck1I8zkvxuGTu9As23jGLub2Lumj7An40fXiGfLoc7270R3\/ulXSEhgu3WPtTjUakfZPDSqMFarTwsKVcdkD0tiRou+Q6zkasHJR1W3ZtP8QJv98yXFqaK37oCreOka8UjDV6TT7Iqe6MeyxANvXExQppE3MpjpzpI4xmyLmHSwaWRItaRUyhjgGW5RCKLWaUTDvb2pQa2B\/5PAgguOYzsWjvaaSKmiX8YJIohTcvfcNAtKYk\/NZnTSvdDmS0Fon5oN8od\/BNS0XyoRrxuL\/vFN8lZJSyc0fEe1+5GhhA5TyLGaUpQ+Qg2AWWGBiwu5e634AlCp6qu1ShjWxTJ6OtC3loVcwLSldjlySujB4CSwKSELjokADamVp3xunyu1mU2wZ9hQljhm\/DlcvJVBYYHl2O8LvjJ0NfesDNMM+1nbNvuGLR9XZHB0i5\/G60bTZQTdItNADwS1EjJiAxQkF88+E+y2w71Dhuznv0MfrewdgPVsm7cdvvJoZe7zAQBaQGKioSdP+aXP+jK+4\/MwjQsKs9Z4Iw2Cn3HGRo\/qTuhoIU+eVFhiezEPA1lpVPRHO6IoV57TTDPCO4fg6TJVwo3n4rjo6PMI5ZEX8OkcpJh4I\/Mlv2SHw\/GGmWLeptgzs3Kxz\/YWhuiNZLEcV+00Mh3qeGkary0TPgsMZv0OROserxuimjtZcl3dItE9ovRXk+HNPmEZAf0nKlMbmtXiN2Ud0r0KGmFfa3HyGJOcfM0BgntDEozPoS4ssOMZdWi2ZARruN1P+vsNGporL3whOWHTSEErhkZqdVUdMaahqQlPsC2hQ6mvWnrSfaKelnWbsC5q3W69f6fBc48jUhuZFcsQB\/3H8hZ5LelPtK3QoO\/uvqqzXBrhwGa1\/xHmsKI\/HW0qiMQH\/\/BSHQV8VpByNevAVkwEGBsxPrzZTPfver5q5sx9Cvg6Ja7aU3OCTwz\/H2Tj5KVJA\/8Vk4IvgthQuFrh6gFZ9pJFEd53GbnE5pcxlA+CHnQ1+DTLSWsMijZi4D+gWzgUkruDZHnR45OevMgX9zyHQHO2LFfuanoSbpYGE0f4XYtRZV4W6jwUzATG0qQUqImyhYf6u2FHFVnXR2xzyWD06L66GmIqJg8DrnFMbeHgcLbLd9sAhmB1QPh2Stl9XkdUBBOkk4h7FkrQfXUMqknyerfuJsZENg1WY6v8boJgzLMF3DMgfXARS1BWqhqo8FqTGI\/v\/Z\/CymCVsPG0\/OAQV60SNZVsoP9AZQecb4RFV4sIqkJn+g04swdjwfWqlx5mSifa+lxgTqruI4jv3COFKb9TXEJMzUl7bj8CU9XkJT9RDv7y1RQG6mmZ0CQtKnr6ResU3Onq9BwL82gm5MPrt9HxzaViydjsDMWcryUXR+I9Bnv3KeWL6kwRSt71qbYW+KFDUGHy1oROsBHA5qOCim9+ohpwRqMKIGizjlhpF2OfqZJeNc2oifoK69iVkV9BrPInMp5ajToK3vidHQiaCpZZqk5baZ0cyXCLvgd9L8677mjZG","iv":"d87f0456f3a87e41cd919edc224792e1","s":"d14c46a1da7fb11e"}
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