Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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","iv":"f9a0f5599085098b9479472f1835ad39","s":"92e02884a8389fca"}
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